Tag Archives: ben-parfitt

EA-Owned Playfish plans to seriously grow the audience for its social games – by forging partnerships with leading High Street brands. The otherwise online-only firm has tied-up with the likes of Sainsbury’s, HMV and even games-shy WHSmith to sell in-game currency cash cards. While the developer offers a range of …

The Entertainment Retailers Association has defended Tesco and Asda’s decision to take their first tentative steps into the pre-owned market. Given the size and success of the pre-owned market, it is only logical that existing games retailers are expanding into the pre-owned sector alongside their new games offering,” ERA director …

Having made the headlines for suggesting that Valve’s ownership of digital distribution portal Steam lead to a conflict of interest” last year, Gearbox boss Randy Pitchford has moved to calm the waters surrounding his comments. Look, Valve and Gearbox have had a relationship for a long time and it’s incredible …

The GAME Group has announced that it is to close 43 of its outlets owing to the the tougher market conditions that it faces in 2010”. In total, 12 GAME stores, six Gamestation stores and all 25 of its Debenhams concessions will cease trading. The result will be 247 redundancies. …

The specialist press has been fighting its corner after a mixed bag of ABC results. Nintendo, PlayStation and PC magazines all posted year-on-year readership declines – although Imagine and Uncooked’s 360 publications were both up. Edge saw a fractional increase, while multi-formats GamesMaster and GamesTM dropped as well. Despite the …

It has been a challenging time for the UK games media.ABC figures and advertising revenues are falling, forcing the specialists to seek new ways to stay relevant in a market that has become increasingly mainstream. But there’s no denying the sector is still active, with new websites cropping up on …

Capcom is targeting a broader audience for MotoGP 09/10. To ensure the long-running franchise can be a mainstream hit, the upcoming title features more accessible controls. It also includes four difficulty levels for rival racers allowing non-gamers to tailor MotoGP to suit their abilities. Capcom is hoping the tweaks give …

We’re all too used to developers bemoaning the conditions under which publishing partnerships are formed, but Gearbox chief Randy Pitchford has bucked the trend by literally saying he’d rather die than worry about the logistics of games retail. Publishers are a blessing to me,” Pitchford told MCV in an interview …

PopCap Games has announced that its new iPhone game Plants vs. Zombies has grossed more than $1m in revenues in just nine days on the App Store. The game – a conversion of the company’s existing PC title of the same name – has sold more than 300,000 downloads at …

Having revealed to the world earlier this month that he’s heading up development of a brand new mystery FPS title at Codemasters, Stuart Black has accused modern FPS shooters of being f***ing boring”. Black was the leading developer of EA’s similarly titled PS2 and Xbox FPS Black, which was released …