Tag Archives: ben-parfitt

The anticipated Wii price cut has at last been made official, with drops for machine in both North America and Japan due to come into effect. As has been speculated, the price of the Wii in the US will drop from its current $249 to $199 from September 27th. In …

Former EA and 20th Century Fox marketing director Al King has made a return to the video games industry with Creative Partnership. The marketing firm specialises in creating movie trailers, and has hired King to head up an expansion of its service offering to include video games. Creative Partnership has …

Upcoming titles from French publisher Nobilis will arrive in the UK through Oxygen, MCV can reveal. The new distribution deal will see Safari’Wii and Music hit UK shelves this autumn, while Nobilis will also launch a number of Oxygen titles in France this Christmas. We are extremely pleased to be …

The latest TNS data shows that gamers aged between 25 and 34 years old spend the most money on games in the UK. This age bracket boasts the biggest share in terms of money spent with 30.9 per cent. Meanwhile, under 20s represent just 14.7 per cent. Males still invest …

A retail source has told MCV that the UK will shortly unveil a brand new Wii hardware SKU that will replace the current bundle incorporating Wii Sports. The source has not, however, been lead to believe that the new bundle will be any cheaper than the current offering, meaning that …

Namco Bandai has told MCV its will spend in excess of 1 million on marketing for its upcoming beat-‘em-up, Tekken 6. The company has prepared an extensive campaign, incorporating print, online and TV advertising, as well as the use of social media and sampling to drive sales for the game …

Though Nintendo remains stoically quiet on the subject, the industry is preparing for the anticipated announcement of a Wii price cut very shortly – but question marks remains concerning the platform holder’s UK intentions. Further evidence of a North American price cut emerged overnight with tech blog Engadget claiming to …

ELSPA’s fight to have PEGI instated by law has been singled out by a prominent Labour MP as one of the ‘greatest lobbying campaigns of all time’. Tom Watson, MP for West Bromwich East, has nominated the campaign to be included in Public Affairs Magazine’s prestigious Top 50 Best Ever …

Casual leader PopCap has announced intentions to bring two of its major IPs to both DSiWare and US retail. Word puzzle Bookworm, which is one of PopCap’s most successful properties, will be released on Nintendo’s digital delivery platform some time in October. This will be followed by a boxed retail …

The much-debated SingStar SKU of Beatles: Rock Band has been officially touted by EA and is already available at UK retail with an RRP of 49.99. Dubbed The Beatles: Rock Band – Two Microphone Pack, the disc comes with the same 45 tracks featured in release already on the market, …