MCV/DEVELOP News, events, research and jobs from the games industry
Another Japanese firm is looking to Europe in a bid to grow its sales. Zen United, a new consortium representing developers from Asia have signed a co-publishing deal with UK logistics firm PQube to bring a number of Japanese games to the European market. The initial line-up covers anime-styled titles, …
Read More »In-game ads fail Quake Live
One of the highest-profile names in the free-to-play browser-based games market, Quake Live, is to turn its back on the in-game advertising model after its lead developer admitted that its returns to date have been limited. As a result, developer id has now admitted that it intends to turn to …
Read More »Nintendo toys get UK distribution
Hive Entertainment has signed a deal with Together Plus to distribute its range of Nintendo toys and stationary into the UK market. Products in Together Plus’ range includes a Mario Bros. chess set, Mario Kart and Mario Galaxy branded stationary as well as mugs, figures and key rings. We are …
Read More »UK CHARTS: Ashes 2009 not out
It’s as you were at the top of the ELSPA GfK-ChartTrack All Formats Top 40 this week as Codemasters’ Ashes Cricket 2009 and Nintendo pair Wii Sports Resort and Wii Fit remain in first, second and third positions for the second week running. The only new entry in the Top …
Read More »Microsoft plans Halo 3: ODST marketing blitz
Microsoft has revealed its mammoth marketing plans for upcoming Xbox 360 blockbuster, Halo 3: ODST. The Bungie-developed FPS is due to hit shelves on September 22nd and – as Microsoft’s biggest release of the year – the platform holder plans to support the title right up until Christmas and throughout …
Read More »Argos claims Pro listing was error
Whilst it’s unlikely to quell the price cut rumours running rife in the build-up to next week’s Gamescom, UK retailer Argos has told MCV that a listing on its site claiming that the Xbox 360 Pro SKU had been discontinued was a mistake. We are aware of the administrative error …
Read More »Lewis: Pricing spectrum will broaden
As the industry continues to debate the rising price of software RRPs, Xbox EMEA vice president Chris Lewis has urged the trade to be ready for ‘a broader spectrum of pricing’ as the industry grows. As the industry matures then we start to see a broader spectrum of pricing and …
Read More »Argos: Xbox Pro discontinued
The online portal of UK retailer Argos is claiming that the Xbox 360 Pro is no longer available – substantiating MCV’s claims from earlier today that Microsoft is preparing to terminate the SKU to facilitate its Xbox 360 Elite price cut. Eurogamer spotted that those heading to the Argos listing …
Read More »PS3 cut ‘won’t worry’ Microsoft
Microsoft’s Chris Lewis has said that any possible PS3 price drop from Sony at Gamescom next week won’t affect its plans – which are now widely expected to include a price drop of its own. We are in a good place in terms of the value we offer,” the Xbox …
Read More »360 passes 9m sales in Europe
The Xbox 360 has now sold over nine million consoles across Europe, Microsoft has revealed to MCV. In an exclusive interview, EMEA VP Chris Lewis claimed that 360 was the only format to see positive sales growth during 2009 – as both Sony’s PS3 and Nintendo’s market-leader Wii saw hardware …
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