MCV/DEVELOP News, events, research and jobs from the games industry
Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly. A recent report from the organization assessed broadcast and non-broadcast ads for video games that appeared in all media between …
Read More »ASA: Video Games Advertising Survey 2008
1. SUMMARY The UK Council for Child Internet Safety was subsequently launched to deliver the recommendations of Dr Byron’s report, ‘Safer Children in a Digital World’. One of the recommendations of the Byron Review was that the Government should commission an investigation into whether video games were being advertised in …
Read More »Resi 5 demo sails past 1m downloads
Microsoft has confirmed that the recently released playable demo for Capcom’s massively hyped survival horror sequel Resident Evil 5 has been downloaded 1.8m times by European and North American gamers. The demo was first released on January 26th, though was available exclusively to Xbox Live Gold members until January 29th, …
Read More »RTT: Indie retailers can survive recession
Market analysts have today insisted that the global recession will not lead to the end of the current High Street model as we know it, and that the future of UK shopping has a place for both nationals and independents. In its latest white paper, the KPMG/Synovate Retail Think Tank …
Read More »Daily Mail back on the game-bashing train
The Daily Mail is targeting the games industry yet again this morning as the UK newspaper reports on a new study that claims video games, the internet and TV are to blame for ‘the lurch to more and more violence which we know can breed violence and increase mental illness”. …
Read More »New Paramount games boss named
Paramount has announced its new SVP of videogames following the departure of Sandi Isaacs last year – former Kuju America boss John Kavanagh. Kavanagh, who was also previously VP of product development at Eidos, will oversee all aspects of Paramount Digital Entertainment’s video game group – which includes development and …
Read More »Xbox figures high in brand survey
A new report from brands and marketing agency Vitrue claims that Xbox was the fifth most discussed brand on social networking sites in 2008. The company compiled its results by monitoring online conversations across a number of social networking sites, measuring the frequency in which a number of blue-chip” brands …
Read More »JAPAN: Square Enix to publish Quantum of Solace
Publisher and developer Square Enix is to publish Activision Blizzard’s James Bond: Quantum of Solace on Xbox 360, PS3, Wii and PS2 in Japan, Andriasang reports. The game, which is developed by Call of Duty: World at War studio Treyarch, was released alongside the film last year in Europe and …
Read More »US: New Guitar Hero hardware SKU announced
Guitar Hero World Tour developer Neversoft has announced that it is to release an additional SKU to its Guitar Hero: World Tour offering in the form of a standalone drum pack. The peripheral will retail for $100 and is set for release on February 15th. The developer has also confirmed …
Read More »Iwata: DS could sell 150m
Saturo Iwata, the global boss of Nintendo, has stated to inverstors that he believes the firm’s twin-screened DS handheld could go on to sell over 150 million units worldwide. ”I don’t think it is appropriate to conclude that DS is reaching its final stages on the market,” Iwata stated, according …
Read More »