Xbox 360 platform holder Microsoft has cut the price of Gold membership to its Xbox Live service in both Europe and North America in what it is describing as a limited time” deal The North American price has dropped from $49.99 to $39.99 whilst the UK price has fallen 5 …
Read More »Activision Blizzard considering further acquisitions
Activision’s president and CEO of publishing Mike Griffith has stated that the global economic crisis, and more importantly resulting deflated company values, could pave the way for his firm making further acquisitions. Griffith told Bloomberg: The combination of Activision holding a fair amount of cash and presumably prices being depressed, …
Read More »Square Enix and Eidos agree buyout terms
Eidos has reached an agreement with Square Enix which will result in the Britsoft firm’s complete share capital being purchased by the Japanese company in early May. Shareholders are expected to approve the deal at the Eidos EGM later this month. Following this, trading of Eidos shares will be suspended …
Read More »Capcom ready to pounce on PC opportunity
With publisher support of boxed PC product dwindling, Japanese company Capcom has said that it intends to take full advantage of the gaps left in the market. Taking a very global view, we have brands that are very appealing, but the platform of choice in many countries is not a …
Read More »Capcom: Downloads more important than retail for PC
Japanese publisher Capcom has stated that it now believes that digital distribution is more important to the PC market that traditional High Street retail. Is digital distribution more important to the PC than retail? For me? Absolutely. No question in my mind,” Capcom’s vice president of strategic planning Christian Svensson …
Read More »Peggle prepping console blitz
PopCap’s globally popular Peggle franchise is to make the jump to consoles with three staggered releases over the next three months, starting today with the North American release of Peggle Dual Shot on the Nintendo DS. Following the DS version, Peggle will be released on both Microsoft’s Xbox Live Arcade …
Read More »DSi region locking a response to age ratings
DSi software will be region locked because of the growing number of different age ratings and restrictions seen in the world’s varying games markets, Nintendo has stated. Speaking to The Times, UK boss David Yarnton explained: There are many different age requirements with games around the world. I’ve been involved …
Read More »Former Motorola VP heading to Microsoft?
Reports have emerged claiming that Motorola’s former VP of global marketing has joined Microsoft’s European marketing team. Marketing Week reports that Dale departed from Motorola in January to look for a position in his native UK. Sources are claiming that Dale is set to become a senior member of the …
Read More »The Hut looking to promote Zavvi
The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi. The move comes after The Hut bought the rights to the Zavvi name and its online retail restructure. Marketing Week says The Hut …
Read More »Best Buy’s UK launch delayed
Best Buy has postponed the launch of its UK division until the first quarter of 2010. The joint venture with Carphone Warehouse was due to open its first store in the south east of England this summer, but Best Buy UK’s chief executive Rodger Taylor revealed the launch has been …
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