MCV/DEVELOP News, events, research and jobs from the games industry
The former chief operating officer of Rockstar Gary Dale has been named as the new executive vice president of Take 2, it has been announced. Dale will be chiefly looking at the publisher’s sales and distribution activities, and is said to be pursuing further ‘business development opportunities’ for the company, …
Read More »Capcom: Platform exclusivity can still work
Capcom’s marketing vice president Nique Fajors has stated that despite the escalating development costs that have arrived along with the next-generation of games machines, developing games for a lone platform can still be strategically sound. Speaking to Next-Gen, Fajors stated: Exclusives are driven by gameplay functionality and cost. If you …
Read More »Creat Studios focusing on digital downloads
Creat Studios, the team behind PSP shooter Coded Arms: Contagion and the recent Aqua Teen Hunger Force Zombie Ninja Pro-Am, has been officially crowned as a PlayStation Network publisher and confirmed that it is looking to bring both its own titles and those of other studios to the PS3 network …
Read More »ACTIVISION BLIZZARD: Kotick and Kelly to make $40m
Following the merger of Vivendi Games and Activision to create new super-publisher Activision Blizzard, the new company’s president and CEO Robert Kotick and co-chairman Brian Kelly look set to share a $40 million payout, the Financial Times reports . Each will receive around $10 million in change-of-control payments and 363,637 …
Read More »Xbox in £4m ad spend
MICROSOFT IS spending over four million pounds on its Christmas marketing push, matching the figure SCE UK has earmarked for its PlayStation 3 campaign. The platform holder is inviting consumers to ‘jump in’ through a huge range of TV and other media promotions as the Christmas console hardware battle continues …
Read More »UK CHARTS: Activision and Nintendo enjoy November triumph
Nintendo and Activision reclaimed 12.8 per cent total market share in the last month between them – making serious inroads into EA’s lead over its rivals. According to ELSPA/ChartTrack sales data for November, Activision enjoyed a 9.1 per cent jump on the 2.7 per cent revenue share it recorded in …
Read More »Nintendo considering changes to Wii ad strategy
With reports of expensive bundles and extortionate eBay prices plaguing those desperate to track down the increasingly rare Wii in time for Christmas, platform holder Nintendo has told MCV that it is considering changing some elements of its pre-Christmas marketing strategy. Marketing Week reports that all of Nintendo’s allocated Wii …
Read More »JAPAN: DS sales on the rise
The PSP and PS3 may have between them enjoyed a spell of dominance in the Japanese hardware market in recent times, but it seems that Nintendo’s Wii and DS double-team is staging a fight back as both machines enjoy sales rises this week – despite drops elsewhere across the board. …
Read More »Xmas shopping shows minimal footfall increase
Figures for the first week of Christmas retail have been released, and have shown that footfall only increased by 0.01 per cent year-on-year. However, looking at week-on-week figures, the number of shoppers increased by 11.2 per cent, signalling that many people had begun their Christmas shopping. For the full story …
Read More »Nintendo finally offers Stars for Wii points
Having originally promising to do so longer ago than MCV can remember, Nintendo’s pledge to allow gamers to swap their Stars Catalogue points for spendable Virtual Console currency has finally been realised with the relaunch of the Nintendo Europe website . Though the star-swapping page is down at the moment, …
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