MCV/DEVELOP News, events, research and jobs from the games industry
Ahead of the release of Kinect Star Wars next week, Blockbuster has confirmed its intention to run a special midnight event on the night of Monday April 3rd. Held at its Clapham store (24-28 Clapham High Street), the branch will – as well as selling both the game and the …
Read More »Blockbuster reveals £4.99 deal for Tiger Woods and Ridge Racer
Retailer Blockbuster is continuing its revitalised push into the games space with another 4.99 offer on new releases. Customers can today buy either EA’s Tiger Woods PGA Tour 13 or Namco Bandai’s Ridge Racer Unbounded for just 4.99. All they have to do is hand over a copy of one …
Read More »Blockbuster reveals £4.99 deal for RE: Operation Raccoon City
Rental specialist Blockbuster is offering a 4.99 trade-in deal on tomorrow’s release Resident Evil: Operation Raccoon City. Customers wishing to take advantage of the deal need hand over a copy of one of the following titles – Mass Effect 3, FIFA Street, Twisted Metal or Street Fighter X Tekken. For …
Read More »GAME rivals: ‘We will fill the gap’
Rival retailers say they are ready to step up as the credit crisis at GAME Group deepens. But these competitors are not celebrating, with leading outlets fearful of what the loss of their ‘gold-standard market leader’ will mean for the future of UK games retail. Retailers such as ShopTo have …
Read More »Blockbuster: ‘We want more exclusive DLC’
Rental giant Blockbuster has called for more publishers to give it exclusive DLC. It comes after the firm secured a deal with EA for Tiger Woods PGA Tour 13. Blockbuster customers who pre-order the game will be able to get two additional downloadable packs. One pack contains four playable Premier …
Read More »Blockbuster lands exclusive Wayne Rooney DLC exclusive for Tiger Woods
Retailer Blockbuster has signalled its growing intention in the games space by striking its first DLC exclusivity deal. Thanks to an agreement with EA, those who pre-order Tiger Woods PGA Tour 13 with the chain will receive two bonus golfer foursome downloads. The first will allow gamers to play with …
Read More »GAME PR boss departs
PR manager Neil Ashurst has departed GAME Group this week after three and a half years at the firm. He will be joining PR agency Romley Davies, where he will head up the company’s newly-signed Blockbuster account. He will support the rental chain’s growing games offering, as well as its …
Read More »FEATURE: The Rise of Renting
For all the downbeat headlines, store closures and plummeting consumer spending, not every area of games retail is suffering. Yes, sales of new and used games have dropped significantly year-over-year. And yes, many firms operating in digital are on the rise. But there is one area of the boxed games …
Read More »OPINION: Blockbuster has the X-Factor
One of the most surprising turns in this year’s X Factor wasn’t the show’s inevitable slide into mediocrity. It was a Blockbuster ad promoting games. This was a once-in-a-lifetime performance. The curtain lifted, to reveal a retailer, paying for prime space in a Saturday night TV show. Even better: it …
Read More »Blockbuster: Publishers see rental model as deterrent to pre-owned
Forget Online Passes – renting is the new weapon for the war on pre-owned. Publishers have backed Blockbuster’s marketing push for its rental business as it ‘takes away from trade-ins’, the entertainment giant has told MCV. Consumers renting a game for 5 for five nights is a better option than …
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