Tag Archives: brands

Conversely however, gamers are more trusting of companies and brands

Interbrand’s Best Global Brands ranking has once again named Apple as the world’s most valuable brand. The report values it at $119bn, up 21 per cent year-on-year. The numbers are derived from three factors – a company’s financial performance, consumer influence and the ability to charge a premium for brand …

New IP does not necessarily mean new ideas, argues MCV editor Christopher Dring Shigeru Miyamoto told Edge magazine this month that Splatoon – the co-op ink shooter which was my personal game of the show at E3 – was almost a Mario game. Instead the firm opted against using the …

Nintendo needs to bring its rich slate of IP to rival platforms, US analyst Michael Pachter has said. The call to go third party comes following today’s significant sales forecast revisions from the platform holder and the insistence from president Saturo Iwata that he will not resign. The Wii U …

Don’t expect Mario, Zelda or Donkey Kong to appear on non-Nintendo platforms anytime soon. That’s the message from Nintendo president Satoru Iwata, who says that while the move may be of short-term benefit it would not be in the long-term interests of the platform holder. "If I was to take …

Creditors of bankrupt publisher THQ have won their fight to block the company’s sale to Clearwater Capital. MCV reported earlier today that creditors were unhappy with the pre-pack agreement in place with Clearwater because it prevented other parties entering the bidding process and potentially robbed them of maximum returns. Now …

French publisher Ubisoft has stated that it would consider moving for some of THQ’s assets were the company’s troubles to deepen. "They have good things," Ubisoft chairman and CEO Yves Guillemot told Games Industry. "We are always interested in good brands. It’s something we can consider, but I can’t tell …

The perception that EA does little more than pump out mass-market sequels is unjust, owned studio DICE has argued. "EA is actually very prone to try out new things," Magnus Troedsson, the general manager of EA-owned studio and Battlefield creator DICE told Gamasutra. "And I have to say that sometimes …

Activision has revealed its intentions to become much more involved in the mobile space. The company’s mobile VP Greg Canessa emphasized to CVG the strength in the variety of brands Activision could consider for mobile efforts. "We have a rich thirty-year history from the Atari days to the Blizzard merger. …

EA has confirmed that its paid-for multiplayer Battlefield 3 expansion Battlefield Premium has sold 800,000 subscriptions in its first two weeks. That equates to something in the region of $40m in revenue. Battlefield Premium offers members a numbers of perks including early access to multiplayer map expansions as well as …