MCV/DEVELOP News, events, research and jobs from the games industry
Earlier this week, we revealed the Top Five biggest games brands of all time using Chart-Track’s CUBE?data warehouse solution. This week we reveal the full Top Ten, taking into account all games sold from 1996 to the present day. Only three brands within the all-time Top Ten are from outside …
Read More »Miyamoto: Nintendo needs new big hit
Development legend and current Nintendo senior MD Shigeru Miyamoto has said that finding a new, big-hitting IP is the solution” to Nintendo’s current financial troubles. Earlier this month Nintendo scrapped its profit forecasts, saying it now expected to post a loss for the current financial year. So perhaps it’s no …
Read More »Kinect’s next trick – interactive ads
In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect. Called NUads (Natural User-Interface Ads), it will allow brands to get gamers engaging with their ads either on the Xbox 360 dashboard or …
Read More »EA: Fewer and bigger brands strategy is already paying off
Electronic Arts gathered key retail and media partners in West London last week for its annual Showcase event, where it put the spotlight on its biggest releases for the year and discussed some headline strategy points. During a brief introductory speech, UK marketing director Stuart Lang outlined the company’s four …
Read More »Random House partners with THQ
THQ has announced an agreement with book publisher Random House. A joint team is to be established between the two that will develop new IP for publication "across multiple mediums". These new brands will firstly appear as games and books. The pair recently collaborated on a prequel novel to shooter …
Read More »Digital central to Namco’s restructure
The need to adapt to the increasingly digital games market was the driving force behind Namco Bandai’s decision to combine its Games and Network divisions, US VP of marketing Carlson Choi has told MCV. "Previously, there were different brands that one of these departments had access to that the other …
Read More »Ubisoft eyes up Kinect IP conversions
Publisher Ubisoft has said that it is considering Kinect adaptations for all of the brands in its popular stable of IP. The company has already enjoyed big success with Microsoft’s Xbox 360 motion camera, claiming third party market leadership on both sides of the Atlantic thanks to launch titles such …
Read More »We R Interactive arrives
New online publisher We R Interactive has gone live and is making some bold claims about what it sees as the future of digital games publishing. The company is headed by former Sony PlayStation and Eidos guru Davis Rose, former ITV commissioning editor Oli Madgett, Bigballs Films founder Chris Kelly, …
Read More »Nickelodeon pledges games commitment
Nickelodeon will release up to eight titles over the next year – but retailers shouldn’t expect games based on their new IPs just yet. The next title in the popular kids’ TV channel’s release schedule is SpongeBob’s Boating Bash for the Wii and DS, which will hit stores on March …
Read More »THQ planning core digital push
The mounting pressure on retail has been turned up another notch with news that THQ is planning up to six download-only titles within the next 12 months, some of which will be based on its highest-profile IPs. The publisher’s VP of core games Danny Bilson told Joystiq that THQ’s plans …
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