MCV/DEVELOP News, events, research and jobs from the games industry
Cut-price trade-in deals have become the norm on the High Street, but now online-only retailer GameStop.co.uk has dragged the sector into the online arena. The headline is Modern Warfare 3 for 99p, but in reality the new deal offers gamers the chance to buy both EA’s Battlefield 3 and Activision’s …
Read More »‘Social future for console games’ says Activision boss
Brian Ward says console titles also need to be in top tier to succeed
Read More »VIDEO: The new single player Modern Warfare 3 trailer
Not a football fan? Were you out on Friday night? Either way, MCV is here to make sure you don’t miss out by bringing you the latest Call of Duty: Modern Warfare 3 trailer. As revealed by MCV last week, the video debuted on UK TV during the interval in …
Read More »Brand Map: Call of Duty
This week we’re going to look at playing habits for Call of Duty using the GameVision Brand Map. The Brand Map is available to download from the MCV?Reports page online. We asked 6,722 gamers about the games, of whom 1,789 had played one in the last six months; 556 of …
Read More »New Call of Duty trailer gets UK premiere
The next trailer for Call of Duty: Modern Warfare 3 airs tonight during the England vs Montenegro European championship qualifier. The new video is a single player gameplay trailer and will air first in the UK before getting a global rollout. It is due to go out at 9pm during …
Read More »Virgin Gaming: Call of Duty Elite ‘not a threat’
The Battlefield 3 Worldwide Conquest Tournament helps EA compete with Call of Duty Elite, Activision’s social service which also includes a competitive gaming element with prizes up for grabs, according to Virgin Gaming. We don’t view Elite as a threat,” Virgin co-founder Zachary Zeldin told MCV. We view it as …
Read More »Double Modern Warfare 3 XP for GAME buyers
GAME has announced what will no doubt be a very tempting offer for Call of Duty fans. Anyone who buys Call of Duty: Modern Warfare 3 from GAME or Gamestation following its release on November 8th will be rewarded with double XP for their first four hours of play. XP …
Read More »Virgin Gaming reveals $1.6m Battlefield 3 tournament
Virgin Gaming has teamed up with EA for the most lucrative tournament so far. The firms are offering $1.6m to the winner of the Battlefield 3 Worldwide Conquest Tournament, which kicks off from next year. It will culminate in a live grand finale. You can read more about it at …
Read More »Activision: Social networks a "necessity" for gaming
Services like Call of Duty Elite will become a necessity for future blockbuster games, says Activision. The publisher’s VP of digital Jamie Berger posits that, while Elite is currently positioned as an optional extra for consumers, social networks will one day be essential components to the biggest releases. We believe …
Read More »EA to steal CoD market share with ‘year-round’ Battlefield push
There is no let up in EA’s crusade against Call of Duty, with the publisher hoping to nearly halve the venerable shooter’s market share. In an interview with MCV, European Publishing SVP reiterated EA’s long-running plan to challenge Activision’s dominance of the FPS genre. The first shot was fired last …
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