Tag Archives: casual games

UK publishers anxious to satisfy mass market in 2008

The UK industry’s biggest publishers have revealed the challenges that await them next year: and it appears the major worry is that ‘you can’t please all of the people, all of the time’. According to the likes of EA, Ubisoft and Activision, the trial of keeping the increasingly lucrative casual …

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Casual gaming worth $2.25 billion

A report by games body the Casual Games Association has stated that the blossoming sector is currently worth $2.25 billion, and that it is growing by 20 per cent year on year, Gamesindustry reports. As previous studies have suggested, women are more active casual games players, accounting for 74 per …

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Industry follows Nintendo as gaming goes casual

Retail has this week hailed the rise of casual gaming as key to a lucrative peak period with ‘the Nintendo effect’ continuing to reverberate across the industry. The runaway sales success of Nintendo’s DS and Wii has spearheaded a seismic shift in the way people play games – and now …

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