MCV/DEVELOP News, events, research and jobs from the games industry
In a frank statement to investors, Nintendo president Satoru Iwata has admitted that Wii really has to perform in the marketplace this Christmas if the platform holder is to emerge in a viable position at the start of 2011. In this critical sales season, if everything doesn’t go ahead just …
Read More »Nintendo reveals star-studded marketing push
Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4. Acclaimed actress Dame Helen Mirren has been drafted in to promote Wii Fit Plus, while reality TV pop group JLS will be the faces of Wii Party. The latter’s first …
Read More »Jedward marketing campaign for Nintendo?
Jedward could star in a 250,000 marketing campaign for Nintendo this Christmas. The Sun is reporting that the Wii and DS manufacturer has hired the X Factor novelty act to appear in TV ads and posters that will promote Nintendo’s games in the run-up to the Yuletide season. A source …
Read More »HMV hurt by weak games market
Slow sales of video games and aggressive competitor discounting has seen HMV’s profits slow for the 19 week period ending September 4th. HMV’s UK and Ireland figures are down 14.9 per cent, while the entire Group’s performance – which includes HMV International and Waterstones – has seen sales slide 10.6 …
Read More »HMV targeting 20 new Xmas stores
Multiple temporary HMV outlets will be established in the coming months across the UK. The retailer plans to open up to 20 stores specifically to deal with the busy holiday shopping season – more than twice the number it opened last year. While locations have yet to be finalised, MCV …
Read More »Sony: Q1 as robust as Q4
The days of cramming all your key releases into the lucrative Q4 release window are over, according to SCEA boss Jack Tretton. The statement comes amidst a huge sales quarter for Sony, in which the platform holder will release three key PS3 releases worldwide – MAG, Heavy Rain and God …
Read More »Xmas release beckons for GT5
Less than a month after fresh hints that Gran Turismo 5 was likely to miss its expected (but not confirmed) spring release window, Sony’s much anticipated racing simulator seems to slipping further away – increasing the prospect of a Christmas release. Speaking to GTPlanet, SCE Portugal CEO James Armstrong stated: …
Read More »1C sees $1m digital Christmas sales
Russian publisher 1C made $1m in revenue from digital sales over Christmas, the firm has told MCV. The revenue was generated through December and the New Year. 1C’s key titles also proved to be big sellers digitally even when shops were closed – 14,000 copies of Kings Bounty: Armored Princess …
Read More »Online retail explodes over Xmas
The Christmas break may be a time to focus on family and loved ones, but it now seems that it has become the prime opportunity for online shopping – and Xmas 2009 looks to have been the most successful yet. The Retail Bulletin reports that number from the Interactive Media …
Read More »Record Xmas for HMV
HMV group has reported a 14.6 per cent year-on-year increase in its UK and Ireland stores for the five weeks ending January 2nd 2010. For the ten weeks ending on the same date the growth stands at 13.4 per cent. Like-for-like sales increased 2.2 per cent over the five weeks …
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