MCV/DEVELOP News, events, research and jobs from the games industry
Wii hardware sales jumped 60 per cent last week – as the black version of the console helped stimulate fresh interest in time for Christmas. The Black Wii, which launched a fortnight ago on Friday, November 6th, helped the console become the best performing home system of the week, according …
Read More »Blu-ray to be marketed hard this Xmas
The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas. The push is being run on behalf of Sony Pictures, Twentieth Century Fox, Universal pictures, Walt Disney and Warner. It’s part of a 1m …
Read More »More Games as Gifts for Women
Forty-two percent of American adults plan to give or hope to receive video game this holiday season, according to a new report released today by U.S trade body, the Entertainment Software Association (ESA). Forty-seven percent of respondents identified women as an intended gift recipient, a 31 percent increase from 2007. …
Read More »Take a bet on Modern Warfare 2
Following its jaw-dropping day one UK sales, online bookies PaddyPower have revealed a number of new Call of Duty: Modern Warfare 2 related bets including 1/3 odds on it going on to become the best selling video game of all time. Punters are now also able to bet on just …
Read More »HMV targeting former Zavvi stores
Entertainment retailer HMV has confirmed that it’s upcoming temporary Christmas stores will target locations now vacated thanks to the demise of Zavvi and Woolworths. The idea is to bring a viable entertainment offer to towns that are currently short on options, according to GigNews. HMV chief exec Simon Fox said …
Read More »Nintendo hails strongest Xmas Wii line-up
Nintendo is convinced that Wii Fit Plus and New Super Mario Bros. Wii make up its best Christmas Wii line-up yet, and expects both titles to dominate the Top 40 well into 2010. The new releases – along with Wii Sports Resort – will be backed by the platform holder’s …
Read More »New Layton given Christmas boost
Nintendo is preparing one of its biggest marketing campaigns of 2009 for Professor Layton and Pandora’s Box, which it is confident will also increase sales of the original title in the series. A heavyweight TV campaign that will air in two bursts is the main focus. Firstly, ads will run …
Read More »Disney plans Xmas ‘difference’
Disney Interactive Studios has unveiled its Christmas line-up – highlighting its unique ability to appeal to to families through ‘The Disney Difference’. The firm’s key titles were showcased at a Christmas In July event in London last week. MCV spoke to Disney’s head of marketing for UK and Europe Keely …
Read More »US: Games dominate kids Christmas spend
Gaming may nowadays be a pursuit for all ages, but that doesn’t mean that the appetite for the hobby amongst kids has diminished – indeed, new research from US stats firm NPD suggests that games are dominated parent’s Christmas spending power in 2008. For the five weeks up to and …
Read More »Q4 2008 PC hardware sales show annual rises
UK PC sales in the fourth quarter continued to grow at a rapid pace, despite a rising dollar, on-going recession and stalling shipments worldwide. According to figures released by IDC, more than 3.8 million PCs were sold during the fourth quarter, an increase of 13.3 per cent on the same …
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