MCV/DEVELOP News, events, research and jobs from the games industry
Eidos life president Ian Livingstone was made a Commander of the British Empire in the New Years Honors list. Livingstone first made a name for himself in the 1970s by launching Games Workshop and White Dwarf. He edited White Dwarf – a dedicated magazine to Warhammer – for almost 75 …
Read More »UK retailers sell 2.2m boxed games in last big sales week before Christmas
UK boxed games retailers sold 2.23m video games last week. In total, the likes of GAME, Amazon and Tesco made 56.7m from the sale of software. A rise of 13 per cent week-on-week. The numbers are disappointing for those buyers and store managers expecting a late festive rush. For the …
Read More »Runescape targets Hobbit fans in £500k ad blitz
Jagex have splash out half a million pounds on a Runescape TV and cinema marketing campaign. The 12 year-old free-to-play game has undergone some big changes this year, and can be seen before The Hobbit in UK and Australian cinemas. Publisher Jagex has also booked spots on TV and via …
Read More »THQ: South Park marketing will be ‘shocking and disruptive’
South Park: The Stick of Truth will be backed by a ‘irreverent, shocking and disruptive’ marketing push. THQ has promised to reflect South Park’s humour in its activity, which included a show-stealing appearance at the Video Game Awards in the US last week. It would be pretty difficult to market …
Read More »Over 2m games sold at UK retail last week
UK retailers sold 2,075,634 games last week, generating over 50m in revenue. Sales have been steadily rising throughout December as Christmas approaches, and last week sales were driven by significant price reductions on games such as Medal of Honor, Halo, Hitman, Need for Speed and more. Unit sales rose 11 …
Read More »MCV’s believe it or not
Using GfK Chart-Track retail figures, we compare the biggest brands in the UK games industry. Check out the infographic below. Click on it to see a larger version.
Read More »Digital vs Physical – the REAL Christmas No.1
Think this year’s Xmas No.1 in games will be Call of Duty or FIFA? It is more likely to be Angry Birds or Minecraft. Xbox Live, Steam, iOS, PSN and the rest are expecting a surge in downloads on December 25th, as gamers receive consoles, tablets, PCs and points cards …
Read More »Video games clothing store returns
Online video games clothes outlet Fragwear is back. The firm has teamed up with peripherals specialist Razer for the relaunch, with the first 100 orders receiving ‘money-can’t-buy’ limited edition Razer goods. The site can be found at www.fragwear.co.uk. "We are really excited to open the doors again. We have had …
Read More »The seven games that defined 2012 in this week’s MCV
This week’s MCV isnow available to view online – and it boasts our huge review of the year where we discuss the seven games that defined 2012. We also analyse the November sales data, pick the 25 Gadgets to stock this Christmas and reveal the full state of the UK …
Read More »Video games prices slashed as UK market struggles
Brand new video games are being sold for less than 20, as publishers and retailers fear a disappointing Christmas. New titles such as WWE ’13 and Hitman Absolution, both of which were released just last month, are already being sold for 19.99 as part of ‘special promotions’. The price discounting …
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