MCV/DEVELOP News, events, research and jobs from the games industry
Major games publishers are turning their backs on TV advertising. Marketers have told MCV they have been scaling back their TV spend and focusing more of their efforts online. For the first half of 2012, there’s been 23 per cent fewer video game UK TV campaigns, according to research firm …
Read More »Xbox creator: ‘Games consoles are not dead’
The man who invented the Xbox has dismissed the notion that the console market is dying off. Seamus Blackley – who proposed the creation of Microsoft’s first console – now works on mobile games at Innovative Leisure. Yet he believes the likes of mobile and social will complement consoles, not …
Read More »Alan Duncan leaves PlayStation UK
Marketing director Alan Duncan has left SCE UK after almost 13 years at the platform holder. Duncan began his career in the games industry at GT Interactive in 1998, but joined Sony a year later as product manager. He then moved up to marketing manager and then marketing director, a …
Read More »Dishonored dev: Games industry lacks variety
There are too many sequels and established IPs ruling the games market, says Dishonored and Half-Life 2 developer Viktor Antonov. Speaking to Eurogamer, Antonov (who works for Bethesda-owned studio Arkane) believes it has been a poor five years for fiction in the industry, and there was now a lack of …
Read More »Read exclusive interviews with EA, UKIE and Gearbox in this week’s MCV
The latest issue of MCV is now available digitally, and it features interviews with Electronic Arts, UKIE and Borderlands developer Gearbox. That’s on top of the latest charts data from Chart-Track, the PlayStation Network, Steam, Apple and iOS. This week’s edition also asks what happens now PEGI is law and …
Read More »Sony Gamescom press conference set for August 14th
Sony’s Gamescom conference will take place on August 14th at 7PM local time (6pm our time). The event will take place at Staatenhaus am Rheinpark in Cologne. Sony tends to make big announcements at Gamescom. Previously, major games and hardware revisions have been announced at the show. Insiders suggest this …
Read More »Halo 4 toys due August
Re:creation has confirmed the release of its hotly tipped Halo 4 die-cast vehicles. The Jada Toys collection will launch in the UK this august, with Re:creation handling distribution duties. The five die-cast vehicles include the Mongoose (12.99), Ghost (14.99), Warthog (19.99) and Banshee (24.99) from Halo 4, as well as …
Read More »Edinburgh announces keynote speakers
The man behind Xbox will be amongst the headline acts at this year’s Edinburgh Interactive Festival. Seamus Blackley will give a talk on ‘the future of fun’ at this year’s event, which will be his only European appearance this year. As well as setting the proposal for Xbox, Blackley has …
Read More »Major banks called in to broker Activision sale
Barclays and Goldman Sachs have been called into to help Vivendi secure the $8.1bn sale of Activision Blizzard, reports the Wall Street Journal. Vivendi’s share price shot up on reports it is looking to sell the Call of Duty and World of Warcraft publisher. Rumours that Vivendi was planning to …
Read More »Pearce named Nintendo UK marketing boss
Nintendo UK has named Shelly Pearce as the firm’s UK marketing and PR director. Pearce joined Nintendo in 1998 and has been head of European PR since 2002. The current Nintendo marketing team: trade marketing chief Ben Taylor, marketing manager James Honeywell and head of communications Jo Bartlett, will all …
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