Tag Archives: christopher-dring

Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016. The data firm says sponsorship and advertising will account for the vast majority of money, far outstripping prize pools (60m) and betting (45m). In fact, sponsorship now accounts for almost …

EA says its games can win over big name brands such as Coke and Visa for the pro-gaming industry. Although there has been an increase in non-games brands investing in eSports, many big firms have held off advertising or sponsoring major events – despite the huge audience of young people …

Games industry marketing expert Jon Rooke has joined 2K. Rooke is a 16-year veteran of the video games industry, including lengthy stints at Vivendi, Microsoft, Sega and THQ. His most recent roles included European marketing director at Sega, global brand director at The Creative Assembly and European marketing director at …

FivePokmon games were in the UK Top 50 All-Formats charts this week. Quoting GfK data, retailers have told MCV that Nintendo was the No.2 UK games publisher last week (in terms of software value) – almost entirely driven by sales ofPokmon titles. GfK predicts Nintendo, 3DS and thePokmon series will …

MCV has been a regular visitor to Capcom’s E3 booth down the years, and it’s not always been the most spectacular showcase. We vividly remember the time the publisher devoted its entire E3 presence to Monster Hunter and DuckTales. The reality is that Capcom is a successful company with many …

It’s actually a little unfair to discuss Pokmon in relation to Nintendo’s fortunes. For starters, it’s The Pokmon Company – not Nintendo – that operates the brand, while the independent studio Game Freak is the series’ primary developer. Pokmon Go isn’t some triumphant return for the franchise, either. Because it …

Publisher Capcom has admitted it had failed to properly inform consumers exactly what they were getting with Street Fighter V. The firm says it has learned from its mistakes, and is now committed to making the fighting game the best in the series. Street Fighter V launched in February, but …

Mobile analytics company App Annie says Pokmon Go is likely to rule the mobile charts ‘for months’. The game has become an overnight sensation, and although App Annie acknowledges that mobile games are ‘maturing faster’ than ever before, it believes Pokmon Go won’t be fading away any time soon. Pokmon …

Sales of 3DS games and hardware have jumped by over 100 per cent as the Pokmon Go mobile phenomenon takes over the world. GfK figures reveal that the combined sales of previous Pokmon 3DS games increased by 145 per cent last week. Licensing sources have also told MCV that Nintendo …

The Video Games Tax Relief has seen almost 46m paid to UK studios over the last two years, HMRC has said. Just 500,000 were paid to studios during the 2014 – 2015 tax year. However, in the 2015 – 2016 tax year, there was 130 claimants, who together received 45.4m …