MCV/DEVELOP News, events, research and jobs from the games industry
The only Way is Essex TV personality Amy Childs will help OG International launch its Get Up and Dance game. The Celebrity Big Brother star will attend a glitzy launch party in a Central London location on October 27th. One fan and a friend will be offered the chance to …
Read More »PlayStation sails into Uncharted waters with £5m marketing splash
Sony UK wants to put Uncharted on the map this Christmas with a whopping 5m ad spend. The format holder claims its unprecedented marketing push makes Uncharted 3: Drake’s Deception its biggest software launch to date. Part of the campaign includes a short documentary film produced by Oscar-winning director Ed …
Read More »Retailers wary of Xmas dance-off
It’s murder on the dance floor this Christmas with at least ten new dancing games vying for shelf space. Dance has become one of the most competitive genres since Ubisoft’s surprise hit Just Dance. Yet retail has now warned publishers to stop flooding this market, or they risk killing it …
Read More »FEATURE: Exponential growth
The fourth Eurogamer Expo drew record crowds and nabbed big game exclusives.We speak to MD Rupert Loman and publishers about the show’s rapid growth. For years companies have struggled to get an annual consumer video games show up and running in the UK. Yes, the European Computer Trade Show was …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)
We look at recent TV advertising activity for games and the leading campaigns from September. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Another week of year-on-year decline has resulted in the year-to-date growth figure being revised downwards again to 13 per cent. …
Read More »Friday’s Five Second Facts
Read and remember these stats so you can sound clever at the next Monday morning meeting. 3.2mWorldwide sales of FIFA 12, with over 1m sold in the UK. The iOS app has also been downloaded 879,000 times in its first week.Read more: 1 week, 3.2m sales –FIFA 12 is a …
Read More »Xbox enters A League of Their Own
Microsoft has teamed up with Sky to promote Kinect Sports: Season Two. The sequel to the best selling Kinect game will sponsor the fourth season of Sky 1’s quiz panel show A League of Their Own, presented by Gavin & Stacey star James Corden. Microsoft’s director of Xbox and Entertainment …
Read More »Burnout iOS game confirmed
Downloadable Xbox Live and PSN game Burnout Crash will be heading to the iPad and iPhone this year. EA’s Criterion Games studio has ported the top-down car crash game to Apple’s iOS platform. The publisher says it will arrive this holiday season” on iPad, iPad 2 and iPhone 4. The …
Read More »Brand Map: Just Dance
Ubisoft’s Just Dance for Wii was the surprise big hit of 2009. Now the series expands to the Xbox 360 and PS3 platforms with Just Dance 3. Could Just Dance 3 be the biggest game in the series yet? This week we’re going to look at the Just Dance series …
Read More »We Sing UK Hits gets O2 arena gig
Nordic Games has collaborated with The O2 arena to get We Sing UK Hits in front of music lovers. The Wii karaoke game will be promoted at the British Music Experience – an interactive museum celebrating the culture and history of popular UK music – via its website, trailers, competitions, …
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