MCV/DEVELOP News, events, research and jobs from the games industry
This week we’re going to look at playing habits for Call of Duty using the GameVision Brand Map. The Brand Map is available to download from the MCV?Reports page online. We asked 6,722 gamers about the games, of whom 1,789 had played one in the last six months; 556 of …
Read More »Vote for your games industry charities
Industry body GamesAid is asking members to vote for the charities it will support this year. Nine charities are in the running, all of which generate less than 5m in turnover per year. Voting closes on October 21st. The final few will receive at least 20,000 and be revealed at …
Read More »The Hut launches games trade-in service
Online retail firm The Hut Group has set up a new website that allows customers to buy and sell pre-owned video games. TheHutRecycle.com lets users trade in their old games, CDs, DVDs, mobile phones, digital cameras, MP3 players and more in exchange for vouchers. These can be used to spend …
Read More »Resident Evil Revelations out January 27th
Capcom’s 3DS survival horror shooter Resident Evil Revelations will hit UK shelves in January next year. Like this year’s Resident Evil: The Mercenaries 3D, Nintendo will handle sales, marketing and distribution duties for Revelations throughout Europe and Australia. Capcom will remain publisher. Revelations is the second Resident Evil game on …
Read More »QA Profile: U-Trax
MCV sits down with U-Trax president Richard van der Giessen about the state of the localisation and quality assurance sector. How have publisher attitudes towards the sector changed in the past year? There’s no way to make a general statement about this for all publishers. Some of them really get …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …
Read More »Brand Map: Grand Theft Auto
GameVision asked 6,728 gamers about Grand Theft Auto IV to tell us about their experiences of the GTA franchise in more detail. Rockstar?Games and Take-Two recently announced that the Grand Theft Auto franchise has now shipped in total a staggering 114m units, with GTA IV alone shipping over 22m. This …
Read More »The Games Tribe signs 90 websites
Media firm The Games Tribe has formed partnerships with almost 100 independent websites in its first year. The editorial start-up formed by ex-Future publisher Richard Keith has 60 ‘Partner’ sites, which it supports with marketing and editorial. Deals are in place with 30 for ad placements. But this is just …
Read More »UK Software Sales Monitor: Market jumps to £27.7m
The UK games retail market generated 27.7m last week, a 136 per cent rise week-on-week and the second highest number this year. Over 900,000 software units were sold last week, up 75 per cent over the seven days before. It’s amazing what two games can do.The market was driven largely …
Read More »Activision partners with Mumsnet
A whopping three-month ad campaign is underway for toy/game hybrid Skylanders: Spyro’s Adventure. Activision has teamed up with the Mumsnet website to educate parents on its innovative new product. The Skylanders: Spyro’s Adventure Starter Pack retails for 59.99 and comes with a copy of the game, three figures and a …
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