MCV/DEVELOP News, events, research and jobs from the games industry
Football fans will be able to grab a drink and take a look at the latest Pro Evo game at the same time. Konami has set itself the goal of attracting footie lovers with an outdoor marketing campaign forPES 2012. Ads will run in selected football stadiums, London Underground stations …
Read More »505 teams up with Speedo
Zumba Fitness publisher 505 Games is donning its trunks to support the release of its motion-sensing swim sim. It has partnered with iconic swimwear brand Speedo to promote Michael Phelps: Push the Limit.Consumers can play the Kinect title at Speedo’s ‘Brand Wagon’ awareness tour of the UK and Europe, with …
Read More »QA Spotlight: Enzyme Labs
MCV chats to Enzyme Labs president and CEO Yan Cyr about the challenges of testing 3D games, motion titles and more. Is user-testing important in an age of 3D and motion gaming? Do you cater for this? At Enzyme Labs we have been performing focus groups and playtests on games …
Read More »Moshi DS game out November 11th
The boxed DS release based on the massive Moshi Monsters brand – Moshlings Zoo – will hit UK shelves on November 11th. As previously reported by MCV, the title will be co-published by Activision and Moshi creators Mind Candy. It’s the first boxed Moshi Monsters video game. The monster-collecting franchise …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …
Read More »Blizzard: ‘Diablo III feels better with 360 controller’
Highly anticipated PC RPG Diablo III plays even better” with an Xbox 360 controller, says the game’s director. Jay Wilson told PC Gamer about the challenges Blizzard faces of working on its first console port, as well as its advantages. One of the reasons why we’re exploring the idea of …
Read More »Guitar Hero studio hiring for FPS
Activision-owned developer Neversoft is working on a first-person shooter for the publisher. The California-based studio is better known for producing the Tony Hawk skateboarding games and more recently the Guitar Hero music titles, before Activision scrapped the IP earlier this year. A number of jobs are now being advertised on …
Read More »QA Spotlight: VMC
MCV speaks to Linda Lemieux, VMC’s director of games QA, development, integration and QA, about the relationships that guide the quality assurance and localisation sector. What are your thoughts on the dynamic between publishers and QA firms? What works well and what needs improving? The relationship between publishers and QA …
Read More »UK Software Sales Monitor: Market falls to £11.7m
A lack of major product saw the UK games market drop significantly to 11.73m this week – a fall of 34 per cent. Unit sales also dipped 24 per cent to 519,196 for the week ending September 17th. Retail will hope the figures are just a blip as the market …
Read More »Brand Map: Need for Speed
Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers’ playing patterns. Quick time events have been added to The Run to provide out-of-car action. And this week we’re looking at Need for Speed …
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