Tag Archives: EA

EA grows brand licensing team

Electronic Arts has named Stephen Wanigesekera as senior brand licensing managerfor Europe. Wanigesekera previously worked on EA’s corporate sales team in Switzerland. He officially started this role back in February but relocated to the publisher’s Guildford office this month. As well as developing EA’s licensing operations,he will represent the publisher …

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FIFA 13 promises "game-changing innovations", supports Kinect and Move

EA has outlined the ways in which it intends to build upon the fantastic success of FIFA 12 with the freshly announced FIFA 13. The game will deliver what EA describes as the most sophisticated artificial intelligence ever achieved for the FIFA franchise”, with tech being shared between both the …

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Rumour: EA prepping Battlefield premium service

EA may be planning a Call of Duty Elite-style subscription service for Battlefield 3. Battlefieldoreports that an anonymous source has passed on details regarding ‘Battlefield Premium.’ The program is supposedly scheduled to launch June 4th. Players who sign-up will reportedly receive extra assignments, a premium knife, black dog tag, soldier …

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INTERVIEW: John Schappert, Zynga

Zynga, the defining force in the free and social games boom, says that it is stealing a march on the traditional core and console games market. And its COO, John Schappert, should know – he was once a prominent exec at both Electronic Arts and Xbox Live. MCV quizzed him …

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