MCV/DEVELOP News, events, research and jobs from the games industry
Ubisoft’s founder and CEO Yves Guillemot has told MCV that his company can overtake the industry’s two behemoths, Activision and EA, to become the global games market leader. Commenting on the eve of the firm’s MCV Award Grand Prix win, he said that EA selling its stake in Ubisoft last year …
Read More »MCV AWARDS: EA crowned Best Publisher
EA walked away with the coveted Best Games Publisher title at tonight’s MCV Awards event in London. It marks an impressive double for the company which also claimed tonight’s PR Team award. EA enjoyed a strong 2010 with a host of chart-topping releases and has got off to a flyer …
Read More »Industry giants ready for biggest Gamescom yet
The organisers of Gamescom have announced a number of key exhibitors that have already signed up for the increasingly prominent show’s 2011 iteration. EA, THQ, Konami, Capcom, Namco Bandai, Nintendo, Sony and Microsoft are to have a presence at the event, which last year attracted over quarter of a million …
Read More »Industry giants prepare for biggest Gamescom yet
Big name studios and publishers sign up to this year's show in Cologne
Read More »‘CoD vs BF marketing battle will cost millions’
EA CEO John Riccitiello says that the November marketing battle between Call of Duty and Battlefield will cost hundreds of millions as dollars. He made the prediction while outlining how this year, EA is hoping to dethrone rival Activision’s bestselling CoD franchise. EA’s Battlefield 3 launches in November – around …
Read More »ME2 free to Dragon Age II buyers
Developer BioWare has announced a fantastic freebie as celebration of Dragon Age II’s sales success. The fantasy RPG has passed the 1m unit sales barrier in less than two weeks on the market – making it faster off the mark than predecessor Dragon Age: Origins. And as a reward anyone …
Read More »Gibeau: ‘City state’ studios saved EA
EA Games president on the benefits of an autonomous studio structure
Read More »Lynx puts QR codes in EA titles
Fight Night Champion and Shift 2 Unleashed are the first video games to incorporate QR codes. EA has teamed up with deodorant brand Lynx to introduce this unique form of in-game advertising to the Xbox 360 versions of its latest releases. Using a smartphone, gamers will be able to scan …
Read More »Legal bid to pull Modern Warfare from Activision
West and Zampella could co-own the franchise if they win lawsuit, lawyer claims
Read More »Burnout Crash unearthed by rating
EA could be preparing a surprise new entry in the popular Burnout racing series. GamerBytes spotted a new listing by the Australian games rating board for a game called ‘Burnout Crash’. Further details show that the listing, which was posted on April 1st, is for an EA game developed in …
Read More »