NFL man Ian Cummings and EA Sports exec Richard Wifall both leave publisher
Read More »EA: Fewer and bigger brands strategy is already paying off
Electronic Arts gathered key retail and media partners in West London last week for its annual Showcase event, where it put the spotlight on its biggest releases for the year and discussed some headline strategy points. During a brief introductory speech, UK marketing director Stuart Lang outlined the company’s four …
Read More »Fans await early Portal 2 release
Developer Valve has teased fans with the prospect of an early release for the PC and Mac versions of Portal 2. This will occur if enough fans put enough hours into a collection of indie games available through Steam. The 13 games, brought together in what is being called the …
Read More »FA Cup premiere for Battlefield 3
Battlefield 3 is getting an early push from EA with an FA Cup debut this weekend. Publisher Electronic Arts will premiere a trailer for the triple-A shooter during tomorrow’s Man U vs Man City FA Cup semi-final, on ITV1 – and the game isn’t even due until November. The ad …
Read More »OPINION: Where should publishers draw the line with viral promotion?
Publishers wish to use your role as a trusted influence to interest your friends
Read More »Shaun White promoted at EA UK
Electronic Arts has promoted Shaun White to lead its MCV Award-winning UK PR team. White joined EA in 2005 and was most recently senior PR manager for EA Sports. His appointment as head of PR follows the departure of Simon Smith-Wright for the publisher’s Australian office. He told MCV: It’s …
Read More »Tiger Woods 12 is series’ fastest-seller
Tiger Woods PGA Tour 12 has become the fastest-selling game in EA’s golf series. It sold 225,000 copies in week one, beating previous record holder PGA Tour 08, reports Gamasutra. EA also estimates the new Xbox 360, PS3, Wii and iPhone game saw week-one digital revenue double last year’s amount. …
Read More »UK CHART: 505’s Zumba dethrones Crysis 2
505 Games’ Zumba is the UK’s No.1 video game this week. Although seeing a week-on-week decline in sales after shooting to No.2 last week, the fitness game’s weekly sales still outstripped those of EA’s Crysis 2, last week’s No.1. Sales of Zumba were down 49 per cent, but Crysis 2 …
Read More »MCV AWARDS: In Pictures
The biggest names in the UK games trade descended upon the Brewery for the MCV Industry Excellence Awards last night. The event began with the Sega-sponsored pre-drinks at Parker McMillan, with eager industry execs making the most of the free drinks. Leading nominees including Nintendo then made their way up …
Read More »MCV AWARDS: Watch the Battlefield trailer that wowed the crowd
A slice of action from Battlefield 3 was debuted to the MCV Awards crowd last night – and you can relive the clip below. Due out on November 2nd, the game is headed for PS3, 360 and PC. It’s a direct sequel to Battlefield 2 and the twelfth game in …
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