An official walkthrough trailer for The Sims 4 has apparently leaked one of EA’s monetising initiatives for the title. Joystiq reports that the 20 minute video, which can be seen below, carries an on-screen ad for The Sims 4 Premium membership. "The Sims 4 Premium. Save on new packs with …
Read More »Bing founder becomes EA’s new CTO
EA has appointed Bing founder Ken Moss as its new chief technology officer. He will lead the organisation and strategy for EA’s Digital Platform and Information Technology divisions.He replaces former CTO Rajat Taneka, who left the publisher last year to join Visa. Moss most recently worked at eBay, where he …
Read More »EA appoints Bing founder as CTO
Ken Moss replaces Rajat Taneka
Read More »EA wants to recapture mobile success, says Dungeon Keeper ‘innovated too much’
Two years ago EA was the top player in the smartphone game space. Now it’s starting again in an attempt to recapture that crown. And EA Mobile boss Frank Gibeau blames the decline on the switch from premium to free-to-play. "I think we’ve successfully gotten back into position and we …
Read More »EA reacts to anger at The Sims 4 omissions
A petition urging EA to reinstate toddlers and swimming pools into The Sims 4 has passed 16,000 signatures. Toddlers have been a vital aspect to The Sims series because it is a lifestate that is crucial to the flow of the game,” it reads. Without it, newborns will age straight …
Read More »UPDATED: UFC and FIFA 14 demos now cost £3.99 on Xbox One
Well this is going to go down a treat. The demos for EA’s FIFA 14 and new UFC title on Xbox One have suddenly been given a price tag. Both shorts will cost 3.99 to download ($4.99 in the US), with FIFA 14 at the very least having previously been …
Read More »ASA bans EA’s Dungeon Keeper ad for claiming game is free
Dungeon Keeper on iOS is not free and must not be advertised as such. That’s the verdict of the Advertising Standards Authority, which has upheld a complaint about an advertisement for the game in which it was described as being free. The ad was also criticised for showing a well-developed …
Read More »EA is losing faith in 3DS and Vita
It’s hard to envisage a future in which handheld consoles remain relevant, EA COO Peter Moore has argued. "We were supportive of both of those platforms," Moore told Games Industry. "But then you’ve got finite resources and you’ve got teams that say, ‘We really think that two or three years …
Read More »EA reveals Madden, FIFA and NHL 15 Ultimate Editions
EA Sports has unveiled Ultimate Edition versions of the studio’s upcoming Madden NFL 15, FIFA 15 and NHL 15 releases. IGN reports the premium offerings will retail individually for $70 USD, and as one would expect each offers extras in addition to the base game. FIFA 15 Ultimate Team Edition …
Read More »Tears, tantrums and stunning visuals: The return of FIFA
It’s a great time to be a football fan. We are in the midst of the World Cup in Brazil. The excitement of transfer mayhem is in full swing. And EA has lifted the lid on FIFA 15. Everything is pretty peachy over at EA, too. FIFA 14 is now …
Read More »
MCV/DEVELOP News, events, research and jobs from the games industry