MCV/DEVELOP News, events, research and jobs from the games industry
Meta has announced that the dedicated app for Facebook Gaming will no longer be supported after October
Read More »Meta announces support for Facebook Gaming app will end in October
Facebook Gaming – Connecting the dots: The data behind women in gaming
In the last 12 months, how and why we play games has shifted drastically
Read More »Facebook Gaming: Prepare for 2021 with new gaming audience insights
This research forms the basis for a new report, Games Marketing Insights for 2021, which is available to download for free today.
Read More »How to test creative to optimize and drive campaign results – Facebook Gaming
"The key to unlocking this value is a combination of systematic measurement and creative expertise.”
Read More »Facebook Gaming and ‘game show formats’ are the big winners in streaming’s big year
Twitch of course reigns supreme with a record-setting 17bn hours viewed
Read More »How to maximize user acquisition during the 2020 holidays – advice from Facebook Gaming
Facebook Gaming’s Sneha Vaidyanathan on why the usually bountiful holiday season will be a bigger opportunity than ever in 2020
Read More »Facebook Gaming: The face of gaming is changing – marketers need to catch up
Facebook Gaming's Ciarán Norris explains why marketers need to catch up with the ever-evolving gaming audiences. This article was created in collaboration with Facebook Gaming.
Read More »“Blurring the line between games and ads” Jason Rubin launches Facebook’s cloud gaming initiative with native code playable ads
"We’re not going to overpromise and under-deliver"
Read More »Facebook Gaming: Discover why genre is a key trend for 2020 and beyond
Facebook Gaming’s Tim Lion explains how genre diversification is a key trend for 2020. This article was created in collaboration with Facebook Gaming.
Read More »Facebook Gaming: Achieve more with less with Automated App Ads
Automated App Ads was designed to simplify some of the complex challenges you may face when launching and growing your game
Read More »