MCV/DEVELOP News, events, research and jobs from the games industry
Tim Scott joins from London First, Games London gains Calvin and Thursten departs Future Publishing. Ukie appoints new head of public affairs Tim Scott has been revealed as the new head of public affairs at video games trade body Ukie. Part of Scott’s role will see him work with figures in …
Read More »Nier: Automata is ‘an incredible marriage between PlatinumGames action and Square Enix RPG’
When Square Enix published the original Nier back in 2010 for PlayStation 3 and Xbox 360, both its reviews and sales figures made for pretty grim reading. Instead of becoming a new, best-selling franchise – based off developer Cavia’s popular Drakengard RPG series – it ended up being the last …
Read More »Levelling up: China as a destination for UK games
Neil Semple, head of creative content at the Department for International Trade, talks up China as a huge potential market for UK-made games. The UK boasts one of the most vibrant and dynamic gaming industries globally. But in terms of sheer size, there is no market like China. Home to …
Read More »Mobile and video drive digital advertising in 2017
Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost. The digital media market is still in its relative infancy and advertisers must stay ahead of the curve rather than chase the pack when it comes to reaching …
Read More »How Playground accelerated Forza over the $1bn line
Playground Games’ Forza Horizon 3 was the best-selling Britsoft game of 2016 – putting to one side GTA V’s incredible staying power – and the biggest Xbox One exclusive. To date, it’s already sold 2.5m copies worldwide, helping blast the Forza franchise to lifetime sales of $1bn. With this milestone …
Read More »Strategy First, Kylotonn and PQube on bringing the fun back with Flatout 4
Total failure; waste of time and money; plain bad; disgusting to play: these are some of the kinder words used to describe Flatout 3 when it came out back in 2011, and its subtitle – Chaos & Destruction – was an apt reflection of both its review scores and its …
Read More »The licensing game: Bits and Pixels
Last year, Konami alumni Sandra Arcan and Su-Yina Farmer decided to set up their own video game licensing company, Bits and Pixels. At Konami, the duo – Arcan (pictured, right) in her role as senior manager of licensing and merchandise and Farmer (pictured, far right) as European comms manager – worked on …
Read More »Ubisoft’s Ghost Recon Wildlands film to ‘stand alongside other feature-length documentaries’
Ubisoft’s Tom Clancy’s Ghost Recon series is built on ‘what if?’ scenarios. For example, what if Russia was taken over by nationalist extremists who wanted to rebuild the Soviet Union? What if those same nationalists then wanted to team up with an Ethiopian colonel to invade Eritrea? Those were the …
Read More »Margin Makers: Guide to The Walking Dead merchandise
With The Walking Dead: A New Frontier landing on PS4 and Xbox One today, it’s time for retailers to update their shelves with more zombie-related items – if your shelves aren’t already inundated with Switch stuff, of course. The boxed version of the third season of Telltale’s Walking Dead series …
Read More »MCV Jobs Weekly: Koei Tecmo UK appoints new general manager
Koei Tecmo also hires digital content creator and social media manager, while Bandai Namco bolsters its marketing and PR teams. Three new hires at Koei Tecmo Yusuke Okada (pictured, right) has been appointed as the new general manager for Koei Tecmo Europe. He joins from the publisher’s Tokyo headquarters, where …
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