Tag Archives: free-to-play

Last year one of the questions was whether free-to-play was really a legitimate business model or a temporary fad? One year on and we have our answer. It is definitely here to stay. And the model has evolved and changed even further. From its humble beginnings on PC with the …

Jagex is one of the oldest names in free-to-play games, having launched RuneScape in 2001. MCV talks to the firm’s Tim Hodges and Neil McClarty for their insight into the modern free-to-play gaming market the modern free-to-play market… We’re in the midst of the F2P boom. How do you make …

If you listen to everything the media has to say on the MMO genre then you’d be led to believe it’s in a state of decline. The vast majority of games in the space are now turning F2P while only the market leaders maintain their subscription models. One example is …

It’s been a tough year for free-to-play. Of course, the number of people playing these cost-free games continues to rise at a rapid rate. But free-to-play has certainly taken a beating in the media. When the UK’s red tops aren’t leading a witch-hunt against the likes of Grand Theft Auto …

Shops can help sell free games, says free-to-play specialist Jagex. The firm predicts stores will experiment with selling add-ons for games such as Killer Instinct, a free-to-play launch title on Xbox One. I think there are plenty of opportunities for retail to be involved in F2P,” said Jagex marketing director …

Free games are not a threat to triple-A console releases. That’s according to experts from the biggest free-to-play companies. Execs at CCP and Wargaming dismiss the idea that all games in the future will be free, but tell MCV that free-to-play is a great way to break new IP. It …

The CEO of Take-Two has expressed scepticism about the potential of publishers to make significant money from triple-A free-to-play games. "I’m not psyched about a business where three per cent of your customers pay you, which is what you’re dealing with," Strauss Zelnick said at the Credit Suisse Technology Conference, …

Erik Goossens talks about the benefits of this web technology and why it’s reinventing the traditional development cycle

Xbox One, PS4 to overtake previous generation in five years, says Take-Two CEO

Patrick Söderlund says free-to-play on console will have to offer a different proposition