MCV/DEVELOP News, events, research and jobs from the games industry
The Advertising Standards Authority has upheld a complaint against Sony and GAME over how last year’s 20th Anniversary PS4 competition was conducted. The ASA says that six complainants alleged that the competition’s rules had been breached, and were further aggrieved that the names of the winners had not allegedly been …
Read More »GAME Digital appoints Mark Gifford as CFO
The former chief financial officer of department chain Fraser is to take on the role of CFO at GAME Digital. Mark Gifford joined Fraser as director of finance in 2002, before moving to become CFO in 2007. Previously, he held senior finance positions at travel firm First Choice. He will …
Read More »Halo 5: Guardians Limited Collector’s Edition is £200, GAME-exclusive
A premium SKU has been revealed for the next instalment in the Halo franchise. The Limited Collector’s Edition of Halo 5: Guardians will cost 199.99 – more than four times the standard title’s 44.99 price tag. For their money, Halo fans will get what’s referred to as a ‘limited edition’ …
Read More »GAME acquires stake in AR developer Ads Reality
High Street retailer GAME has purchased a minority stake in UK-based augmented reality company Ads Reality. GAME had been working with the AR firm on its Scan It tech for its mobile app.Scan It allows users to scan titles and gives them a personalised price based on the Reward card …
Read More »MCV Awards 2015: GAME celebrates triple victory
GAME took three prizes from the MCV Awards 2015. The High Street retailer received nods for Games Retailer, Community Team and Buying Team. It took away the Games Retailer prize for its impressive year, in which it floated on the stock market, made sales of 850m while its Reward Card …
Read More »UK retail expects toys-to-life growth as LEGO enters the fray
Leading UK games retailers expect the toys-to-life genre to get even bigger this year with the arrival of LEGO Dimensions. Warner Bros’ game will unite LEGO characters such as Gandalf and Batman, and is coming to Xbox One, PS4, Xbox 360, PS3 and Wii U on September 29th. The title …
Read More »GAME: Guitar Hero and Rock Band can win over hardcore and casual players
The CEO of GAME is excited about the imminent return of Guitar Hero and Rock Band, because these games appeal to so many different gamers. Martyn Gibbs’ comments follows that of GameStop’s international boss, who told MCV last year that ‘now is a good time for Guitar Hero to come …
Read More »Ubisoft to publish physical PC version of Homeworld Remastered
Following its digital release on PC in February, Gearbox’s Homeworld Remastered is getting a physical release next month. While self-published on digital, Ubisoft has stepped up to provide digital publishing duties for the game, which will be available exclusively from GAME from May 8th. The retail version includes remasters of …
Read More »Knight becomes GAME’s UK Retail MD in senior management shuffle
GAME has announced some changes to its senior management team following its recent strategic realignment. As announced last week, GAME has now been split into three divisions – GAME Retail, GAME eSports and Events and GAME Digital Solutions. Former category director Charlotte Knight, who has been with the company for …
Read More »GAME: Black Friday is going nowhere
The price war that erupted in the games market before Christmas may have hurt GAME’s bottom line, but the retailer says it won’t be backing away from Black Friday. Last year’s Black Friday saw major games and consoles cut by as much as 40 per cent, and GAME felt the …
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