MCV/DEVELOP News, events, research and jobs from the games industry
A new promotion surrounding the last four Pokmon titles is to kick off next Friday at GAME. From April 3rd, GAME customers will be able to walk into their local store and ask for a free code for the elusive Shiny Charizard, a special version of the iconic dragon monster …
Read More »GAME and 2K team up for in-store Borderlands competition
Four GAME customers will this Friday have the chance to win a remote control Claptrap and other Borderlands: The Handsome Collection related goodies. This Friday four GAME stores – Westfield Stratford, the Birmingham Bullring, Cardiff St David and Glasgow’s Braehead – will each have a loot locker in store on …
Read More »GAME CFO steps down as profits dip
The honeymoon period for the new GAME shows no sign of returning with a drop in profit and the news that the retailer’s CFO is stepping down. Group revenue for the 26 weeks ending January 24th fell 0.7 per cent to 586.4m, with gross profit down 1.6 per cent at …
Read More »200 GAME stores to hold Battlefield: Hardline midnight openings
More than 200 GAME outlets across the UK will be opening at midnight this Thursday night to celebrate the launch of Battlefield: Hardline. EA’s cops versus criminals shooter is released this Friday, March 20th, and will be offered at the stroke of midnight to those who decide to queue up …
Read More »The GAME Marketplace has officially launched
Having soft launched it last month, GAME has now officially launched its new Marketplace initiative online. Marketplace allows third parties to sell assorted wares including games, merchandise, books, graphic novels, clothing and phones. GAME itself has collected some of the items into branded stores including Disney, Star Wars and Marvel. …
Read More »GAME: ‘VR is the games industry’s next big thing’
Virtual reality will have as big an impact on video games as motion controls, says GAME The statement follows last week’s GDC, which was filled with VR products including Sony’s Project Morpheus and Valve’s Vive headset. VR is the next big thing in the industry and as much of a …
Read More »Multiplay says it won’t block retailers from Insomnia events
Events organiser Multiplay has said it does not intend to stop other retailers from exhibiting at future Insomnia events following its acquisition by GAMEearlier this month. "No decisions have been made yet, but for future events our current intention is to work with retailers of all shapes and sizes across …
Read More »Opinion: GAME gamble on eSports is a safe bet
Any investment in eSports is often viewed as a risk. We have been here before with professional gaming. Pro-gaming organisations promote themselves aggressively, attract big investment, only for them to collapse and leave investors walking away with holes in their pockets. It’s perhaps why investment in this current eSports resurgence …
Read More »Was GAME’s £20m Multiplay deal an astute purchase or an unnecessary risk?
‘Retail should get involved with eSports’. It’s a headline we’ve run several times in MCV over the last two years. The big eSports specialists believe that the High Street is its opportunity to turn pro-gaming from a niche (albeit widely watched) pastime, into something every gamer can participate in. GAME …
Read More »‘GAME will turbocharge eSports in the UK’
GAME’s 20m swoop for Multiplay can transform eSports in the UK, say leading industry execs. The retail giant acquired the events organiser – famous for the Insomnia festivals – this week, and Multiplay’s founder Craig Fletcher told MCV that the deal will drive eSports success across Britain. The backing of …
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