MCV/DEVELOP News, events, research and jobs from the games industry
The UK website of US giant GameStop.co.uk is kicking off a day of ‘Black Friday’ deals tomorrow, beginning with Uncharted 3 for just 22.97. MCV can reveal that the PS3 game will be lowered to that price at 8am tomorrow (Friday, November 25th) and will be available at that price …
Read More »GAME shares tumble 91% year-to-date
The markets have reacted dramatically to GAME’s full year revenue target downgrade issued last week. The crash comes despite GAME’s repeated assurances that it continues to outperform the UK market. At the start of play on Wednesday November 16th, the day on which GAME issued its statement, GAME Group’s share …
Read More »Will Wright unveils new game HiveMind
Veteran games designer Will Wright has announced his latest games project and start-up developer HiveMind. The creator of huge PC titles such as The Sims and Sim City describes HiveMind as ‘personal gaming’, something he says taps into players’ real life situations and makes them become part of the game. …
Read More »GAME downgrades full year revenue target
The GAME Group has admitted that the 2011 video games market has performed below its expectations”. The retailer had previously predicted a full year like-for-like sales decline of between -3 per cent and flat. It now expects a best-case scenario of -7 per cent which, as the retailer now routinely …
Read More »Where’s cheapest? Halo: Anniversary and Assassin’s Creed cut to £4.99
This week is a huge five days for big releases, and GAME is hoping to grab as much market share as possible with a raft of great offers. Tomorrow sees the release of two huge games – Microsoft’s Halo Combat Evovled: Anniversary Edition and Ubisoft’s Assassin’s Creed: Revelations, and GAME …
Read More »GAME Group aims to treble online revenues
The leading specialist games retailer has signed search and social marketing firm Greenlight to help grow its online offering. Greenlight will handle GAME’s search engine optimisation and work alongside the Group’s in-house marketing team providing expertise both on-site and remotely. "We have ambitious plans to treble online revenues in the …
Read More »IN PICTURES: Modern Warfare 3’s midnight launch
Last night was cold. And wet. Yet such is the UK public’s lust for digital warfare that thousands took to the streets at midnight last night to be amongst the first to own Activision’s Call of Duty: Modern Warfare 3. The UK’s official launch event was held at GAME’s Oxford …
Read More »MW3 is GAME’s most pre-ordered title ever
The UK’s leading games retailer GAME has said that Call of Duty: Modern Warfare 3, which is released worldwide today, is its most pre-ordered title ever. "Call of Duty: Modern Warfare 3 is the most popular game for pre-orders that Game and Gamestation have ever seen," GAME spokesperson Anne-Marie Mason …
Read More »574 GAME and Gamestation stores prepare for MW3 midnight launch
Close to 600 branches of GAME and Gamestation will open their doors on the night of Monday November 7th for the arrival of Activision’s Call of Duty: Modern Warfare 3. A total of 574 stores will open at around 11:45pm on the night. As usual, GAME Oxford Street will be …
Read More »Halo hits the High Street early
Microsoft has teamed up with GAME to allow fans to play Halo: Combat Evolved Anniversary weeks before its November 15th release date. One event will take place on November 4th at Gamestation’s Birmingham New Street store, while a second will kick off on November 12th in GAME’s Kingston Upon Thames …
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