MCV/DEVELOP News, events, research and jobs from the games industry
GAME Australia marketing director Ben Grant has announced his resignation today, and is hoping to move from retail to publishing. Grant began his career at GAME as a buyer in the UK, and has decided to move on after 15 years of service, effective after the close of GAME’s financial …
Read More »GAME and Gamestation plan midnight openings for Battlefield 3
It’s one of the biggest releases of the year so far, and retail is preparing a huge operation to welcome EA’s Battlefield 3 to UK retail. Both GAME and Gamestation will be opening hundreds of stores on midnight on the night of Thursday October 27th. Most will open at around …
Read More »Battlefield 3 for £2.99 as HMV goes cheapest
Retailers HMV and GAME have once again decided to offer this week’s biggest release for a tantalisingly low price for those willing to trade-in specific games. HMV has slashed the price of EA’s Battlefield 3 to just 2.99 for any customer willing to hand over a copy of either Batman: …
Read More »GAME enters the digital and streaming games space
The UK’s leading High Street games retailer GAME has this morning announced a significant foray into the digital games market. A beta version of a new initiative called GAMEwallet will go live today. It will allow customers to purchase a range of digital content using either their existing Reward Card …
Read More »GAME bags exclusive GoldenEye multiplayer mode
Bond fans will have to pick up Activision’s GoldenEye 007: Reloaded from GAME if they want to battle their friends in the paintball multiplayer mode. The setting is only included in the GAME-exclusive MI6 Edition of the Xbox 360 and PS3 game, which retails for 39.99. This SKU also includes …
Read More »GAME: Don’t forget about Q1, Q2 and Q3
The Q4 marketing blitz revealed by MCV this morning follows a slow six months for new game releases – so maybe the industry will learn its lesson for 2012. Certainly, GAME thinks things would be better” if new releases were spread out across the year. It strikes me that there …
Read More »Superman makes his video games return
His success record is less then exemplary, but Superman will never give up and is to make his video game return next month. Chillingo has been revealed by IGN as the publisher of a brand new Superman title for iOS devices. Superman features 18 levels and an array of the …
Read More »Vita games to cost the same as PS3 titles
Sony has indicated that future PS Vita software will be at a premium rate similar to current console games. Uncharted Golden Abyss, a launch game for the upcoming high-end handheld, will retail for 5,980 (49.85). Hot Shots Golf 6, a more casual and lower-profile game, will cost 4,980 (41.50). The …
Read More »GAME ‘won’t be drawn into a price war’
GAME CEO Ian Shepherd believes the Group can be a major player online without being drawn into a price war. The firm’s major online rivals – including new arrivals Asda and GameStop – have been aggressive on price in a bid to win market share. But Shepherd believes that GAME …
Read More »GAME: ‘It’s foolhardy to fear digital’
GAME insists it has nothing to fear from digital retailers after backing Xbox Live, PSN and streamingservice OnLive. CEO Ian Shepherd dismissed the notion that he was giving away customers to these digital rivals by promoting them, and reiterated the firm’s strategy to become more than just a retailer. We’re …
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