San Francisco based browser game developer Kixeye is in for a good day. The studio has released a recruitment ad on YouTube. And, frankly, it’s amazing. This is viral marketing done good and will not only resonate extremely well with developers, but also with gamers themselves. Check it our below:
Read More »‘People don’t want to pay for games’
Freemium will become the dominant force throughout the global games industry, leading experts claim. Digital specialists at EA and BBC have both told MCV that free is the price that consumers want to buy their games. And that the model – which is currently popular online and on mobile – …
Read More »Nintendo details trio of 3DS retail options
Nintendo has detailed the three ways in which consumers will be able to purchases digital games for the 3DS. Andriasang reports that gamers have three options. Firstly, they can download the game directly onto their machine from the Nintendo eShop. Simple. Secondly, they can buy a code from an online …
Read More »Xbox creator: ‘Games consoles are not dead’
The man who invented the Xbox has dismissed the notion that the console market is dying off. Seamus Blackley – who proposed the creation of Microsoft’s first console – now works on mobile games at Innovative Leisure. Yet he believes the likes of mobile and social will complement consoles, not …
Read More »Green Man Gaming announces boxed game expansion
Hang on – this isn’t how it’s supposed to work, is it? In an age where many are happy to predict the death of the High Street, digital games retailer Green Man Gaming is going the other direction, having announced its expansion into the boxed games market. The strategy is …
Read More »New games boss for Asda as Thompson moves on
Craig Thirkell is Asda’s new games buying manager. Thirkell is an Asda veteran of 17 years, joining the firm as a store manager in 1995. He has held numerous roles, including head of Asda mobile. He most recently worked as buying manager for vision and audio, and takes his new …
Read More »UK games retail down 40% in June
2.1m games were sold at retail last month – a drop of more than 40 per cent compared with June 2011. In total, stores generated 48.4m from software sales throughout June, down 38.2 per cent from the 78.4m made during the same period last year. The biggest new release of …
Read More »"Games are no less rewarding than Shakespeare"
Taking to the stage at the Develop Conference Star Wars and Willow actor Warwick Davis has revealed that his recent involvement in making games has been ‘no less rewarding’ than acting on stage in a Shakespeare production. "As an artist and producer you want to find other ways to spread …
Read More »Amazing 1,000,000 games collection sells on eBay
There are people who collect video games. Then there are people who COLLECT video games. An eBay auction for 22 sets of complete hardware and software line-ups for a number of retro games systems has sold on eBay for a colossal $999,999.99. And that doesn’t include the estimated €1,000 shipping …
Read More »Steam’s Greenlight gives users power to vote for new games
Developers that have often grumbled about having games rejected from Steam may be appeased by a new community voting element that lets gamers decide what gets sold on the site. "Steam Greenlight is a new system that enlists the community’s help in picking some of the next games to be …
Read More »
MCV/DEVELOP News, events, research and jobs from the games industry