MCV/DEVELOP News, events, research and jobs from the games industry
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns. Sony’s PlayStation 3 was the most viewed campaign. However, Nintendo’s Wii Fit Plus achieved the most views per spot, highlighting a more harder hitting …
Read More »FEATURE: Fitness Games
Since Wii Fit in 2008, fitness games have established themselves as evergreen titles for a new type of gaming consumer.Zumba Fitness’ chart dominance over the summer allayed fears that the industry was losing the expanded audience cultivated by Wii Fit and Just Dance. And it is around New Year that …
Read More »OnLive reasserts gaming focus
Tomorrow’s release of the OnLive Desktop app does not represent a move away from gaming, cloud computing firm OnLive has pledged. In fact, speaking to Gamasutra OnLive CEO Steve Perlman has said that the Dektop app – which allows users to stream a Windows 7 PC and a set range …
Read More »Gaikai to be in-built into future LG TVs
Streaming games service Gaikai will become and out-of-the-box feature in some of LG’s future 3D TV releases. The company’s Smart TV range will include Gaikai as a menu option, meaning that users will be able to play high-level PC games directly through their sets. Thanks to the internet, you can …
Read More »FEATURE: 25 Tips for the Young Games Journalist
Last year I became theproud recipient of a Games Media Legend Award. It was also my 25th year since I began working ingames journalism. So I felt the weird urge to write 25 tips for the young games journalist, based almost entirely on the mistakes I’ve made over the last …
Read More »How games TV ads translate into sales
We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales? Thanks to the success of Modern Warfare 3, Activision was catapulted to the top of the charts in November 2011. This was …
Read More »Digital omission threatening chart legitimacy
As was reported yesterday, end of year trading figures show a gaping 100m hole in the UK games retail market for 2011. According to GfK Chart-Track data, UK games retailers sold 55.4m games during 2011, almost 12 per cent down year-on-year. In terms of revenue, UK retailers made 1.42bn from …
Read More »Microsoft teams up with casual dev Arkadium
New York based casual and social games developer Arkadium has signed a strategic multi-year, multi-game partnership” with Xbox and Windows platform holder Microsoft. The studio’s titles reach an audience of over 10m users each month on Facebook and other social gaming sites. It claims to have the largest Flash games …
Read More »XBL indie games games can now be bigger, cheaper
Microsoft can seemingly do no right when it comes to indie developers on Xbox Live, but a new set of policy changes may go some way toward appeasing the indie dev community. Three major changes have now been made to the Indie Games developer T&C’s. First, games can now be …
Read More »Big-name US journos form new site
After a spate of resignations across some of America’s biggest games websites, the former managing editor of Joystiq Justin McElroy has finally revealed the new venture that has lured them away. The new site will be the first games portal for Vox Media. It currently runs two websites – tech …
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