MCV/DEVELOP News, events, research and jobs from the games industry
Games media giant IGN is on the hunt for new writers as it expands its UK editorial coverage. The firm is looking for a new entertainment writer and games editor that will help IGN reach wider audiences through more than just the website. We’re looking for well-known writers who want …
Read More »Digital boosting games merchandise
Digital games are changing the merchandising business by bridging the gap between physical and virtual goods. For example, most Moshi Monsters toys are accompanied by a promotional code that offers users a virtual gift to use online. Level Up Wear – a firm that produces clothing based on official game …
Read More »White Room Games pushes into peripherals
White Room Games has teamed up with Vidisfor its first move into the accessories market. The UK firm is responsible for distributing the Duracell gaming range and Brooklyn range to selected online retailers. Over a dozen products have been launched, such as the Duracell Pad and Move Charger for PS3. …
Read More »Epic: 59p apps killing the industry
The dollar mobile app is damaging the industry, a leading executive at Epic Games has said. Epic company president Mike Capps says the prevalence of the rock-bottom app price point is deforming the value of games in the consumer conscience. If there’s anything that’s killing [the retail games business] it’s …
Read More »OPINION: Taking Tesco seriously
I was sitting in a conference last month listening to a big retail exec discuss the future of video games. He spoke about no longer selling discs, but rather the rights to access content. He discussed streaming services and DLC. He even suggested bundling Xbox games with PS3 titles. But …
Read More »UK CHARTS: Zumba still No.1
505 Games’ Zumba Fitness is still the UK’s No.1 video games according to the latest data from UKIE and GfK Chart-Track. It’s the second week the fitness hit has outsold every other title on the UK High Street. LucasArts’ LEGO Star Wars III: The Clone Wars climbs one place to …
Read More »CVG launches W.R.O.N.G. campaign
Barely a day passes by without at least one factually inaccurate or absurd story about video games appearing in the mainstream press. It happens all the time. And consumer site CVG has had enough. Today the site launches what it is calling the W.R.O.N.G. campaign – that is Witless and …
Read More »Best Buy introducing specialist games staff
Mammoth US retailer Best Buy is to introduce dedicated teams and sales desks to its video game departments in store, according to a leaked presentation document.Gamasutra reports that senior VP Chris Homeister has told employees that the company plans a "gaming transformation as part of a drive toward number one …
Read More »Tesco: ‘Forget the specialists, we can grow games’
Tesco’s new games boss says the grocer goliath can expand the market in ways HMV and GAME cannot. In an interview with MCV, senior buying manager Sarah Kaye insisted a ‘level playing field’ between specialists and supermarkets can help grow the games market in the face of a tough economy. …
Read More »New retail stats show games on top in entertainment war
3.3 million copies of Call of Duty: Black Ops were sold in 2010, making it the most successful entertainment property of the year, according to ERA. The game beat the DVD/Blu-ray of Avatar, which sold 3m units since launch. The highest charted music CD was Take That’s Progress in fifth …
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