MCV/DEVELOP News, events, research and jobs from the games industry
Congratulations: you survived gamescom! You can read our third (and last) MCV@gamescom issue now, and learn more about the UK game of the show winner
Read More »Read the third issue of MCV@gamescom 2019, featuring Bandai Namco, Ubisoft, Koch Media
Mattel Creative on emerging streaming platforms: ‘We want to be everywhere; this will be a new frontier for the company’
Having successfully launched its free-to-play mobile title, Hot Wheels Infinite Loop, Mattel Creative talks to Robert Hutchins about its desire to conquer new streaming platforms
Read More »Sega cuts content from Yakuza remasters: ‘The perception of the LGBTQ community was different to how it is nowadays’
Sega is remastering Yakuza 3, 4 and 5, with the first title having launched at gamescom, but not all of the content made the cut, series producer Daisuke Sato tells MCV
Read More »Ubisoft praises ‘fantastic freedom’ from Vivendi and wants to invest in new IPs
Alain Corre, Ubisoft’s EMEA executive director, tells MCV@gamescom about the firm’s ambitions, with a particular focus on family-friendly new IPs, and the lessons the publisher has learnt from Starlink’s overambitious launch
Read More »Bandai Namco’s Hoerdt on how Epic Games Store and subscription models are potential ‘threats’
Bandai Namco’s Hervé Hoerdt, SVP of marketing, digital and content for Europe, tells MCV@gamescom about the rise of new ways to engage with content and the threats it could represent, while embracing what streaming can bring to the table
Read More »Read the second issue of MCV@gamescom 2019, featuring Xbox, CD Projekt Red, Gearbox
It's time to catch up with the gamescom news you missed
Read More »Good Shepherd: ‘The reality is that a lot of investors don’t understand games’
Good Shepherd’s marketing director, Vernon Vrolijk, talks to MCV@gamescom about the firm’s ambition of being a mediator between investors and developers, in a world where the rise in games talent has not necessarily been followed by an explosion in investment
Read More »Borderlands 3’s Paul Sage: ‘Shorter cycles are something I really love as a developer’
Gearbox’s creative director Paul Sage tells MCV@gamescom about the benefits of not waiting too long between your reveal and your release, and talks about the opportunities brought by the likes of Stadia and Epic Games Store
Read More »CD Projekt Red on living up to expectations with Cyberpunk 2077: ‘We are feeling under pressure’
Cyberpunk 2077’s producer Richard Borzymowski talks to MCV@gamescom about CD Projekt Red’s approach to dealing with players’ anticipation and how developers should remain wary of promising too much
Read More »Xbox: ‘We have no plans to expand any upcoming first-party titles to any other consoles’
With Gears 5 heading to Steam, plus Ori and the Blind Forest being converted to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy to Seth Barton
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