MCV/DEVELOP News, events, research and jobs from the games industry
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment. We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year. It also puts it well ahead of …
Read More »Alienware reveals dedicated gaming PC
There’s a new console hoping to muscle its way under your TV – Alienware’s X51 gaming PC. The device is not a million miles away from Xbox 360 in terms of form and is indeed almost the same size. It comes with either the Intel Core i3, i5 or i7 …
Read More »Internet gaming addiction "changes the brain"
Today’s copy of UK newspaper The Independent carries word of new research that suggests an addiction to the internet and online gaming could actually alter the brain. Researchers used MRI scanner to examine the brains of adolescents who spent excessive amount of time online, often playing online games. These images …
Read More »Razer’s Project Fiona brings traditional gaming to tablets
A brand new gaming tablet revealed this week at E3 looks to marry the ideal of traditional hardcore gaming and the convenience of a tablet PC. Razer’s ‘Project Fiona’ integrates two PS3 Navigation style controllers that sit either side of the tablet device. Each includes an analogue joypad, four face …
Read More »Diablo III accessories go on sale
A branded mouse, headset and mats have hit shelves well ahead of the release of Blizzard’s PC RPG Diablo III. The officially licensed periperals from SteelSeries are being distributed in the UK by EntaTech, Gem and Interactive Ideas. They arrive ahead of the anticipated PC game which is due Q1 …
Read More »OnLive says Xbox/PlayStation tie-in "would be great"
OnLive appears eager to end its direct competition with the established home consoles, with one of the company’s executives openly encouraging Sony and Microsoft to incorporate the cloud game tech. Bruce Grove, OnLive’s newly appointed general manager for the UK, said the company is willing to talk about provide cloud …
Read More »Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …
Read More »New cloud gaming firm materialises
Watch out OnLive and Gaikai – a new rival says it can be the dominant force in cloud gaming. California-based Approxy believes it can better both thanks to its technology, which it claims can stream 1080p 3D stereoscopic games, protect publishers from hacks and save them money. The service allows …
Read More »Cloud tech hinted for next Xbox
Cloud technologies could have an important role to play in the future of Xbox, an executive at Microsoft has said. Microsoft tech evangelist Brian Prince took stage at GDC China this weekend and told attendees that there’s a distant future of gaming in the cloud”. He said "you will be …
Read More »Facebook gaming on the decline?
The biggest 20 games operators on Facebook are combating a steady drop in daily user retention, an analyst group has said. IHS Screen Digest claims that, during the first three quarters of 2011, the likes of Zynga and PopCap noticed a downward trend in user engagement. User engagement is a …
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