MCV/DEVELOP News, events, research and jobs from the games industry
UPDATE: The following story has already drawn national attention in The Guardian and other media. The Government’s Change4Life campaign will today begin explicitly promoting the benefits of video games – after becoming the pariah of the industry last month. MCV can reveal that new Change4Life TV ads which air tonight …
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Tigaâ??s Wilson says the govt is â??waking upâ?? as Brown proposes a new bank to finance to risky start-ups in the tech sector
Read More »Is this the real reason why gamers "risk death"?
It’s been on the lips of every publisher boss this week: How could that Change4Life ad have been avoided?” MCV may finally have the answer today, in the shape of Business4Life; a group of corporate entities which have pledged a 200 million in-kind contribution to support Change4Life through marketing, branding …
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Development trade association urges studios to lobby Government
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Video game solicitors urges Government to offer support in upcoming Budget
Read More »Change4Life surprised by industry reaction
Diabetes UK – one of the parties behind the new Change4Life print ad – has told MCV that it has been left ‘surprised’ by the video games industry’s reaction to the promotion. Since MCV announced that it had filed an official complaint with the ASA regarding the Government’s Change4Life campaign, …
Read More »Codemasters, Konami join Change4Life debate
The UK bosses of Konami and Codemasters have added their names to the growing list of publishers unhappy with the Government’s latest Change4ife print ad. The ad – which depicts a young boy sitting on a sofa under the words, ‘Risk an early death. Just do nothing’ – has already …
Read More »Tiga submits Change4Life complaint to ASA
CEO Richard Wilson calls government ad â??absurd and insulting in equal measureâ?
Read More »Tiga submits formal Change4Life complaint
UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation. This advert is absurd and insulting in equal measure,” CEO Richard Wilson stated. To imply that playing a video game …
Read More »Government defends Change4Life ad
The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature death. The Department told MCV this morning that the Government "wasn’t saying children shouldn’t play computer games". MCV has …
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