Tag Archives: government

Government attacks ‘deadly’ games

The Government’s Change4Life campaign upped the ante in drawing spurious links between games and premature death this week. The British Heart Foundation, Diabetes UK and Cancer Research have all lent their name to a new print campaign (pictured here), which shows a gamer risking an early grave by ‘doing nothing’. …

Read More »

Government obesity link irritates industry

A new Government TV  ad that appears to link games and obesity has irked the UK industry – despite apparent good intentions. The commercial, for Government health initiative Change 4 Life, shows the ‘son’ in a family made of plasticine tapping away at a gamepad in front of a television …

Read More »

ELSPA reponds to age ratings consultation period

ELSPA has spoken out today following the DCMS Select Committee report and the launch of the DCSF’s formal government consultation into age rating systems in the UK. Managing director of ELSPA Michael Rawlinson said of the DCMS Select Committee report: We agree entirely that there should be a single ratings …

Read More »

ELSPA dismisses Fleet Street scaremongering

ELSPA has this evening responded swiftly to media suggestions that the Government has already picked the BBFC as the ‘official’ age ratings body for games – pointing out that the Byron review consultation period has only just begun. A report in The Telegraph states that the Government is set to …

Read More »

Government set to back BBFC in age ratings battle

The Government has ignored the industry’s backing of the PEGI system and has plumped for an expansion of the BBFC’s role in age ratings. A report in The Telegraph states: In a consultation document that will spark a fierce backlash from the software industry, the Government will propose expanding the …

Read More »