MCV/DEVELOP News, events, research and jobs from the games industry
The gaming community is already uniting to hunt down early copies of GTA IV on forums across the world – but will you be breaking the street date? Do you expect another major game release to be damaged by early selling – and what is the solution? Is early selling …
Read More »Creativity first, business second, says Rockstar
Vice president of creativity at Rockstar Games Dan Houser also took a swipe at the way his competitors market their games, while also stressing the increasing cultural relevance of video games in an extensive interview on Variety’s games blog. A lot of our competitors in the game sphere – all …
Read More »Take Two dismisses new EA offer
Take Two has responded to EA’s latest attempt to snap up the GTA publisher – maintaining that the offer is inadequate” and that it is now considering entering into a business combination with a number of other interested parties.” The latest statement from chairman of the Board at Take Two …
Read More »EAs bid for Take Two the story so far
As the countdown to Take Two’s annual investors’ meeting begins, it’s a timely opportunity to look back on just why EA’s $2 billion bid for the company has come to dominate the headlines of the global games business press this year. It all kicked off on February 24th, when EA …
Read More »Microsoft’s GTA marketing push as big as Halo 3
Microsoft’s marketing machine is ready to kick into top gear with a multimedia campaign across the web, TV and and print publications in an attempt to make Xbox 360 the console of choice for GTA fans. With episodic downloadable content exclusive to 360, head of gaming and entertainment at Xbox …
Read More »Ricky Gervais cameo in GTA IV confirmed
CVG reports that Ricky Gervais will appear as himself in GTA IV within Liberty City’s comedy club, unveiling new material created especially for Rockstar’s much hyped gangster title. Speaking to free London magazine Shortlist, he said: It’s a first – which always interests me. It was shot in New York, …
Read More »360 sales double after price crash
Xbox 360 sales have seen a huge leap following last month’s price drop in Europe, according to Microsoft. The platform holder lowered the price of their Arcade, Pro and Elite consoles to 159.99, 199.99 and 259.99 respectively, and the firm hopes upcoming titles GTA IV, Lego Indiana Jones, Rock Band …
Read More »GTA IV to smash Halo 3 sales
A Variety report has suggested that industry analysts and ‘sources close to Take Two’ are expecting the new much-hyped game will eclipse Halo 3’s $300m in first week sales. It could also topple the $404m raked in by the most recent Pirates of the Caribbean movie At World’s End within …
Read More »GTA 360 bundle at Play
In preparation of GTA IV’s release, Play.com is bundling the game with the Xbox 360 premium console. The game and console together costs just 199.99 and gamers can pre-order it now. This news follows the apparent arrival of an official PS3 bundle later in the month.
Read More »Official GTA IV PS3 bundle revealed
Shopto.com has listed and pictured an official GTA IV PS3 bundle on its website. The console bundle is priced at 299.99 and comes with special Grand Theft Auto IV packaging. When contacted a SCE UK spokesperson was unable to comment, but official confirmation of the bundle is expected within the …
Read More »