MCV/DEVELOP News, events, research and jobs from the games industry
Access the RETAIL BIZ Previews section by clicking here. It features MCV’s definitive round-up of the hottest releases due for release in the near future. This week, we delve into Ubisoft’s James Cameron’s Avatar: The Game, the official companion title to the highly anticipated movie. Featuring stunning visuals and 3D …
Read More »US: Gaming emergency broadcasts coming
New York State authorities are currently testing a system that would send emergency broadcasts over online gaming networks. Such warning messages can already be sent to the public through TV and radio, alerting people to natural or man-made disasters. But the State Deputy CIO Rico Singleton revealed the new system …
Read More »PSP update debuts Digital Comics
PSP owners can now download the Digital Comics reader, thanks to the latest firmware update. Today’s version 6.2 update enables players to download the comics application, announced at this year’s Gamescom, ahead of the Digital Comics store’s December launch, according to the European PlayStation Blog. The reader is currently available …
Read More »Halo: Reach to premiere at VGAs
The world exclusive premiere of Halo: Reach will take place during this year’s Video Game Awards. The announcement was made on Spike TV journalist Geoff Keighley’s Twitter feed, which also hints that further exclusive premieres will be revealed in the near future. The world premiere of Halo: Reach happens only …
Read More »The Hut rebuffs AC2 date break claims
The Hut has denied claims that it is breaking the street date for Ubisoft’s Assassin’s Creed II. Accusations arose from an eBay ad that states the online retailer is dispatching the game today. The ad also claims if consumers order by 2pm today, it will be delivered tomorrow. However, a …
Read More »60% of UK 360s have failed
Around 60 per cent of UK Xbox 360 owners have lost their console to technical problems, such as the infamous Red Ring Of Death. That’s according to a CNET UK online user-initiated survey of 1,128 UK-based console owners. 562 of participants owned a Xbox 360, 473 had a PS3 and …
Read More »Uplay launches with Assassins Creed II
Ubisoft has announced the beta version of its Uplay service will launch alongside the debut of Assassin’s Creed II later this week. The service was announced at E3 and provides the publisher’s customers with a variety of online incentives that span across various Ubisoft titles. Only Uplay Win will be …
Read More »Marketing more important than quality, says analyst
EEDAR reveals higher marketing spend more influential than review scores
Read More »Miyamoto ponders return to Wii Music
Nintendo maestro hints at sequel to 2008 release as he admits original title underperformed
Read More »EEDAR: Marketing more important than quality
A higher marketing spend can increase a game’s gross revenue three times more than positive review scores. That’s according to new research by EEDAR, presented at the Montreal International Games Summit by the firm’s Jesse Divnich. During the presentation, Divnich explained that poorer quality games will a bigger marketing will …
Read More »