Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016. The data firm says sponsorship and advertising will account for the vast majority of money, far outstripping prize pools (60m) and betting (45m). In fact, sponsorship now accounts for almost …
Read More »Billing better games: What App Store subscriptions mean for devs
Joost van Dreunen reflects on the impact of Apple’s plans to allow developers to introduce a paid subscription model to their games on the App Store
Read More »Opinion: The changing landscape of games industry conferences
SuperData’s Joost van Dreunen discusses the rapid rise and sheer number of video game events designed to educate the industry on the next big thing. For this year’s E3 conference, I’d like to not talk about E3 for a change. Over the course of my tenure as an industry analyst, …
Read More »Visions from the Future: Could VR send the games industry backwards?
Joost van Dreunen issues a stark warning about VR’s prospects, as the emerging medium struggles to surpass its negative mainstream perception
Read More »A lesson from old media
Joost van Dreunen suggests mobile developers should pay more attention to the TV industry
Read More »Made for China: How to conquer this growing games market
SuperData Research's Joost van Dreunen discusses how to localise for this lucrative region
Read More »Learning Las Vegas: What devs can learn from the gambling hotspot of the world
Expanding outside of the world of games will become a common move for big publishers, says SuperData's Joost van Dreunen
Read More »The ABCDs of India’s mobile market
SuperData’s Joost van Dreunen offers his advice on breaking into this key emerging market
Read More »Why devs need digital charts
SuperData’s Joost van Dreunen discusses his new partnership with UKIE
Read More »Who is supplying the console download data?
SuperData is the new official supplier of console download data for the UK games market. But how accurate is it? And can we expect it more frequently than just monthly? We ask CEO Joost van Dreunen Tell us a bit about SuperData. We’re a New York-based games research start-up that …
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