Tag Archives: market

In a new weekly feature, we look at the overall advertising activity for video games on TV. This is provided by specialist communication firm Generation Media which focuses on the entertainment and leisure industries. In week one we take a look at the year-on-year weekly marketing dynamics from January 1st …

The rising market in what stat trackers NPD ‘digital gamers’ is threatening to overthrow hardcore gamers as the most active segment in the market. A new NPD report entitled Gamer Segmentation 2011 says that traditional core gamers typically spend around 18 hours a week playing games. Digital gamers meanwhile, are …

One of Microsoft’s leading Xbox execs has spoken of his scepticism surrounding the upcoming launch of PlayStation Vita and its chances of success in the market place. "I’m not sure I would want to be launching a dedicated portable device right now into that market," Xbox COO Dennis Durkin told …

Cowen & Company’s Doug Creutz has predicted that EA will slip drop a place in the casual and social games market within the next few weeks, with German company Wooga overtaking it in terms of active monthly users. "EA’s user base continues to decline," a note to investors claims. "Over …

Google has removed a series of console emulators by developer Yong Zhang from the Android Market, while also revoking his developer privileges. The apps includeNesoid, Snesoid, Gensoid, N64oid, Ataroid, Gearoid and Gameboid,some of which had been riding high in the Android Market charts for months as paid apps. According to …

Good news at last – more money was made from games software in April 2011 than the same period last year. According to UKIE/GfK Chart-Track data, retailers made almost 70m from game sales last month, a modest increase of 1.8 per cent compared to April 2010. It’s the first time …

GAME group’s executive officer Ian Shepherd has identified online as the key to a return to growth for the chain. "We know that customers are shopping across multiple channels, and placing equal importance on their experiences online, on mobile platforms and in stores," he stated. "We have an opportunity to …

Mobile analytics agency Flurry has claimed that the combined forces of Apple iOS and Google Android are eating into Nintendo’s handheld market share. Between 2009 and 2010 Flurry estimates that Nintendo’s marketshare in the US portable gaming market fell 13 per cent to 57 per cent overall. PSP fell two …

The online games market in China is worth $5bn after growing 25 per cent in 2010. Pearl Research also forecasts the market will continue to grow and exceed $8bn by 2014. The predictions are part of a new study from the business intelligence firm on MMORPGs, casual games and key …

The global market for social games is expected to create revenues of over $5 billion by the end of 2015. That’s according to research firm Parks Associates’ latest report, Social Gaming: Market Updates, in which the company claims the market is on course for a five-fold increase between 2010 and …