MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo has booked a TV and online campaign to push Donkey Kong’s 3DS debut. Donkey Kong Country Returns 3D, a new version of the 2010 Wii hit, is released on May 24th and is backed by social activity and online ads on gaming and kids sites. Nintendo has also booked …
Read More »Grid 2 gets Codemasters’ biggest ever UK pre-launch campaign
Codemasters has splashed the cash on its Grid 2 marketing campaign. The upcoming racer is getting a bumper six-week online ad push, TV advertising with Virgin TV, and activity targeting tablet and smartphone users. The publisher has also teamed up with 300 Esso garages, as part of a ‘text-to-win’ Rockstar …
Read More »The cost of releasing a modern smartphone game
The resources that ZeptoLab UK has put behind today’s release of Cut The Rope: Time Travel are really quite something. There wasn’t a marketing budget behind 2010’s Cut the Rope, which instead relied on good reviews and word of mouth to achieve its remarkable levels of success. But it’s a …
Read More »TV push for new Pokémon
Nintendo will kick off a year-long marketing push for Pokmon with next month’s Mystery Dungeon game. The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th. It’s the first of many Pokmon releases this year, which climaxes with the …
Read More »Dead Island TV ads will reach 3.5m gamers
Koch Media’s TV campaign for zombie sequel Dead Island: Riptide will focus on male gamers. A big TV push will reach 3.5m men between 18 and 34, while the broader activity will reach out to fans of the original game plus cult horror enthusiasts. Ads for the game will also …
Read More »BioShock Infinite will be ‘talked about for a long time to come’, says 2K
2K Games proudly claims that BioShock Infinite will live long in the memory of gamers and the industry. The publisher has faith in the quality of its new shooter and it’s backing the title with a monster marketing campaign. BioShock Infinite is like no other shooter out there,” Simon Turner, …
Read More »Digital approach for EA’s Army of Two campaign
EA is using social media as its weapon of choice to promote Army of Two: The Devil’s Cartel. We’re taking a digital approach to the marketing for Army of Two: The Devil’s Cartel,” says senior product manager Kevin Flynn. Naturally we will be across the different social media outlets building …
Read More »Sony: We must ask third parties to make more attractive Vita games
Third parties, as well as Sony itself, must take responsibility for elevating the PlayStation Vita out of its current rut. That’s the opinion of Sony’s CFO, executive VP and corporate executive officer Masaru Kato, who told investors (as reported by Seeking Alpha): One thing clear for us that in terms …
Read More »New Metal Gear game is 2013’s ‘first blockbuster’
EA and Sega may say otherwise, but Konami reckons Metal Gear Rising is the first blockbuster of 2013. The action game launches after Dead Space 3 and Aliens: Colonial Marines. But Konami has huge faith in the title. It’s even backing the game with its biggest campaign for a long …
Read More »American McGee says EA tried to "trick" gamers with Alice: The Madness Returns marketing
The developer of Alice: Madness Returns has criticised the game’s publisher EA for its handling of the title. What was frustrating was how EA Marketing interfered – telling STS from the start that ALL creative direction and final say would come from them, not from us (the developer/creator of the …
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