MCV/DEVELOP News, events, research and jobs from the games industry
Hunted: The Demon’s Forged is being backed by online activity over the next two weeks to maintain interest post-release. The Xbox 360, PS3 and PC fantasy action game from Bethesda went on sale in the UK yesterday, but ads have been running since August last year. Bethesda will continue to …
Read More ȣ1m TV campaign for Red Faction
THQ is spending 1m to get sci-fi lovers excited about Red Faction: Armageddon. Cinema advertisements will run from May 30th to July 7th, with spots appearing around screenings of X-Men and Green Lantern. A new Red Faction film, subtitled Origins, will air on TV channel SyFy shortly after the Xbox …
Read More »Namco Bandai backs 3DS with ten-month ad push
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act. Namco Bandai has launched its ‘Inspir3Dgaming’ campaign to promote its 3DS games every month from June 2011 to March 2012. Ads will reach thousands of readers of specialist gaming publications …
Read More »THQs £1m bid to get UK men fit
THQ is pumping 1m into marketing its new male-focused keep-fit title, UFC Personal Trainer. Unlike other fitness games on the market, it features specific mixed martial arts exercises used by Ultimate Fighting Championship competitors. This is part of a bid to win over the male gamer as well as female …
Read More »Biggest ever Wii campaign promotes price cut
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period. The firm announced last week that it is cutting the trade price of the current Wii Sports Resort pack and introducing a low cost Mario Kart …
Read More »Rockstar splashes cash on LA Noire
PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire. The GTA firm says it aims to make new IP Noire the blockbuster entertainment event for 2011, and another groundbreaking and exciting release from Rockstar.” The L.A. Noire TV campaign began this week, with spots during …
Read More »Brink to star in FA Cup final
Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th. TV activity will run throughout May and June. The Xbox 360, PS3 and PC shooter will also target movie goers before blockbusters such as X-Men and Hangover Part II. Outdoor ads will appear …
Read More »Nintendo names new sales & marketing VP
Nintendo of America has announced the appointment of Scott Moffit as its new executive VP of sales and marketing. That’s the former job of current NoA president Reggia Fils-Aime. It was vacated last October following the departure of Cammie Dunaway. Moffit joins from Henkei Consumer Goods where he served as …
Read More »Dirt 3s £1m ad push detailed
‘High impact’ TV ads make up the centre point of Dirt 3’s 1m ad campaign. Publisher Codemasters says its ads will run just before and after the game’s release (the title reaches shelves on May 24th) across major terrestrial and satellite channels. The TV campaign strives to create maximum cut through …
Read More »Iwata on 3DS sales, Wii strategy
The biggest challenge for Nintendo and the 3DS was always going to be advertising a feature that can’t be shown via traditional mediums. And that’s exactly what Nintendo president Saturo Iwata has blamed for what he describes as lower than expected sales of the device. "Nintendo 3DS has not been …
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