MCV/DEVELOP News, events, research and jobs from the games industry
Virtua Tennis 4 has been backed by a 1m marketing plan to ensure it’s a smash hit with gamers. The Sega sports title will benefit from a series of online, TV and print advertisements around the game’s release on Friday, April 29th, the day of the Royal Wedding. Ads will …
Read More »Ubisoft restructures marketing team
A reshuffle at Ubisoft has seen the marketing team transformed as it shifts focus to bigger, broader campaigns. Former group brand manager for core games James O’Reilly has transferred to Ubisoft Montreal, where he takes up the role of international brand manager. Meanwhile, Phil Brannelly has left his position as …
Read More »OPINION: Where should publishers draw the line with viral promotion?
Publishers wish to use your role as a trusted influence to interest your friends
Read More »MCV AWARDS: Microsoft wins big in PR & Marketing
Microsoft emerged as the champion of the PR & Marketing category at tonight’s MCV Awards. The Xbox 360 platform holder claimed three prizes – Best Trade Marketing Team, Best New Games Brand for Kinect title Dance Central and Best Use of Social Media for iOS app Fable III: Kingmaker. It …
Read More »Namco Bandai buys jet fighter
Forget TV ads – Namco Bandai Partners has splashed the cash on a MiG-21Bis jet fighter to promote its new Ace Combat game. The publisher said it spent most of its budget for Ace Combat: Assault Horizon on the aircraft in a bid to win the war on wishy washy …
Read More »THQ sketches out uDraw future
New uDraw games will arrive every 60 to 90 days, complete with marketing support, says THQ. The next campaign takes place around Easter for the launch of SpongeBob SquigglePants. uDraw made a dramatic entrance into the Chart-Track Top Ten last week, having missed out on the Top 40 the week …
Read More »Angry Birds gets Hollywood-sized marketing budget
The next game from Finnish studio Rovio may just outshine Q1’s biggest boxed game releases when it releases movie tie-in Angry Birds Rio next week. The smartphone app, which takes the original Angry Birds and themes it around 20th Century Fox bird film Rio, launches on March 22nd – and …
Read More »THQ spends big to reclaim lost ground
Watch out Activision and EA: THQ says it will retake a place amongst the gaming elite with a line-up to envy its rivals. The firm was once a Top Five publisher but has seen its market share shrink in recent years. The company has spent the last 18 months transforming …
Read More ȣ850k Apocalyptic marketing drive
A whopping 850,000 has been invested in promoting new PS3 racer Motorstorm Apocalypse. Sony has pulled out all the stops on its action-packed game – set in an earthquake-ravaged city – which is out March 18th. Marketing highlights include idents as part of the firm’s year-long sponsorship of Channel 5 …
Read More »ShopTo kicks off brand campaign
Online indie retailer ShopTo.net is hoping to make a big name for itself with its latest brand awareness campaign. The firm booked ads on pitch-side boards during England’s 2-1 victory over Denmark earlier this month, attracting 7m viewers. The ads displayed the ShopTo logo, branding and 3DS imagery to drive …
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