MCV/DEVELOP News, events, research and jobs from the games industry
Mario and Sonic At The Olympic Winter Games may be a few months from launch, but publisher Sega has already begun its ‘biggest ever’ marketing campaign for the title. The firm has booked 30-second spots before some of this summer’s biggest movie releases, beginning with Harry Potter, and continuing with …
Read More »Ashes 2009 enjoys TV marketing blitz
As interest in the real-life Ashes hits fever pitch, Nintendo and Codemasters have teamed up to promote the Wii edition of the series’ official game. Ashes 2009 is being backed by a significant TV campaign that will begin on Monday August 3rd and run for four weeks. The ad will …
Read More »Capcom plots Monster Hunter success
Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game. The title has sat at the top of the ChartTrack PSP Top 10 since its launch last month, and the firm is hoping to build on these sales to establish a ‘body’ of …
Read More »Mark Cook joins THQ
THQ’s UK office has hired popular Midway exec Mark Cook as product marketing manager for UK & Europe. Cook will look after the seven-month marketing campaign for Darksiders. The regional office has also stated that it has adopted the firm’s new global strategy of marketing its games earlier – and …
Read More »Sony arming a AAA inFamous marketing push, confirms PS3 bundle
Sony has confirmed it will launch a new PS3 hardware bundle across the UK this Friday, as part of the company’s plan to promote the launch of the promising action title inFamous. An SCEE representative confirmed that key UK retailers will be stocking an 80GB PS3 package complete with a …
Read More »Nintendo: Punch-Out is Wiis first heavyweight this year
Classic boxing re-make Punch-Out!! will be the biggest Wii launch of 2009 so far, Nintendo has told MCV. Due for release on May 22nd, Punch Out!! is the latest entry in a series that debuted in the 1980s and has not been seen in Europe since 1995’s Super Punch-Out!! on …
Read More »Gamestation plots high impact Easter marketing push
High Street giant Gamestation has vowed to slash prices in its biggest Easter marketing campaign to date. New releases and Nintendo DSi is set to benefit from the promotional activity, with up to 50 per cent off recently released software. And the retailer is confident the campaign will raise the …
Read More »Capcom set to get serious on Monster Hunters European marketing
Japanese publisher Capcom is set to ramp up promotion for its Monster Hunter series in Europe, in an attempt to ape the success of the series in the East. The producer of the PSP Monster Hunter titles, which outsold Wii Fit and Pokmon Diamond in Japan last year, has told …
Read More »Google announces further job cuts
Global internet giant Google has announced a further 200 job losses, with the cuts to be focused on its sales and marketing operations and half coming from its North American operations. Google has already announced 140 job losses so far this year in addition to the 300 jobs lost a …
Read More »Microsoft confirms Dale appointment
Following last week’s speculation , Microsoft has confirmed that it has appointed former Motorola marketing boss Jeremy Dale as its EMEA vice president of retail sales and marketing for its Entertainment and Devices Division. He will be tasked with expanding the reach of Microsoft’s consumer products, including Xbox and Windows, …
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