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Read More »Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …
Read More »Who’s going to the MCV Awards?
More than 60 games industry firms have already signed up to attend this year’s MCV Awards on Thursday, April 19th. These range from publishers such as Activision Blizzard to distributors such as Gem, retailers like GAME and many more listed below. Here’s a selection of companies who have signed up …
Read More »Star Wars tops UK’s first PC Download chart
UKIE’s PC download chart is officially here, with Star Wars: The Old Republic sitting at the top. The new chart is still in beta and represents sales from January. UKIE estimates that it represents around 40 per cent of the overall digital PC market. The chart was put together by …
Read More »Brand Map: 14% of Mass Effect players are female
The profile of female Mass Effect players is weak in comparison to the average game – with only 14 per cent of all players female. The final instalment of the successful Mass Effect trilogy – Mass Effect 3 – is out next week (Friday, March 9th). This week we’re going …
Read More »E3 ties with MCV as event media partner
A partnership has been signed between this year’s E3 and MCV. The agreement is part of the LA event’s ever-growing reach, with its aim being to attract more accredited retailers and media from outside the US. Across our different formats, MCV attracts a combined professional and elite gamer readership of …
Read More »MCV Awards 2012: One week left for lobbying
There’s only one week left to send in your nominations for this week’s MCV Industry Excellence Awards. This is your chance to highlight the work done by your colleagues, suppliers, customers, or even a rival, for their biggest achievements of the past year. To lobby for your favourites, send a …
Read More »MCV expands to Nordic territories
Flagship Intent Media publication expands further after successful Pacific launch
Read More »MCV’s Daily Must Reads (Jan 25th 2012)
Here at MCVuk.com we spend all day reading the internet. Hundreds of sites. Millions of words. But if we were to recommend, say, five stories to read, what would they be? Funny you should ask that, because they would be these: Interview: GAME and the state of retail (Spong) Much …
Read More »How to win an MCV AWARD
April marks the 10th Anniversary of the MCV Industry Excellence Awards, and we’ve a special night planned to celebrate the trade’s successes. This event is about the hard work done by the people in the industry. While 2012’s event may be a milestone for us, the real story is the …
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