MCV/DEVELOP News, events, research and jobs from the games industry
EA expects its Wii U launch titles to get plenty of attention next week. Both FIFA 13 and Mass Effect 3 Special Edition will be releasing alongside the console on November 30th. It’s always an exiting time for the industry and consumers when new hardware is introduced,” said product marketingboss …
Read More »#1reasonwhy – Devs join forces to tackle sexism in gaming
Hundreds of women game designers have spoken out on Twitter about rampant sexism in the game industry as the reason why there are so few female developers in the sector. Taking to Twitter to vent their feelings in their hundreds over the hashtag ‘1reasonwhy’, developers and female gamers alike lamented …
Read More »MCV Awards: Lobbying guide
With eight new prizes at the MCV Awards next year, we’ve made some significant changes to the accolades up for grabs. But the process of making sure you are considered as finalist hasn’t changed one bit. This is the simplest awards lobbying process you will find. It’s totally free, anyone …
Read More »Gree apologises for its handling of OpenFeint scrappage
Gree has said it is sorry for its handling of the closure of OpenFeint and for putting developers in what it admitted was a tough situation. Speaking toPocketGamer, SVP of marketing and developer relations Eros Resmini said the firm had originally planned to give developers a full year to mirgrate …
Read More »OPINION: COD’s numbers don’t matter, it’s COD culture that counts
Every conflicting statement about Black Ops II on the cover of this week’s MCV is true. Strip away the spin, pride or expectations and the numbers still make it clear. This was the best performing game of the year. Some quarters wondered – or hoped, even – that this might …
Read More »Kinect and Xbox Live star in new Gem deal for independent retailers
Gem is running another duo of deals this week for independent retailers. Indies who order a Kinect before November 30th will receive special pricing on the following games – Dance Central 2, Kinect Star Wars, The Gunstringer, Kinect Sports Season 2, Kinect Sports or Dance Central. Meanwhile, if stores order …
Read More »Disney details ‘Old Tricks for New Dogs’
Speaking on stage at yesterday’s London Games conference, Disney’s commercial director Matt Carroll delivered a guide for developers looking to ape the entertainment giant’s success with apps and social gaming. Disney has recently met with immense success with apps like Where’s my Water? and online games like Garden of Time, …
Read More »2013: year of the digital/physical tipping point – Screen Digest
Digital revenue in Europe will count for 53 per cent of the games market next year. That’s according to data revealed by IHS Screen Digest at yesterday’s London Games Conference. In a talk running through key metrics measuring the size, scope and future of the games market, senior analyst Piers …
Read More »Sega shares Steam strategies
Sega knows a thing or two about succeeding with the biggest digital distributor in the world. And it shared some of that insight last night. In a talk at the London Games Conference, the firm’s digital distribution VP John Clark ran through the ways Sega is using Steam to sell …
Read More »EA: 70% of free-to-play gamers give up after a day
Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …
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