Tag Archives: mcvuk

Two weeks ago we took a long look at the current state of advertising games on TV, and the jury is still out on the value of that medium. But in terms of actual editorial content, the games revolution has already been televised – as online video. Just ask Machinima …

A new social media campaign is looking to raise awareness of the 3DS. Nintendo’s new #3DSreasons campaign is designed to tap into renewed momentum around the handheld now that it has a strong software library – with a number of key releases ahead of it. A video is now live …

I know what you’re thinking – ‘What is this old fashioned nonsense on the frontpage MCV?’ It’s true that European retailers grumbling about UK pricing and imports is nothing new. As one UK publishing bod told us this week: How many people there actually moan about this versus those who …

Animal Crossing was the sort of game that should have never worked in the West. In a village filled with humanised animals, a player must set up a home, look after the garden, go fishing, write letters and perform other leisure activities. It’s exactly the sort of game that was …

Our series of profiles of leading games service and creative firms continues with Aardvark Swift. Aardvark Swift Recruitment Sector:RecruitmentYear Established:1989Number of employees:15Address:Unit 16, Nightingale Court, Rotherham, South Yorkshire, UKPhone:01709 834777 Key contacts:Ian Goodall, MD –ian@aswift.comDanny Johnson, Senior Consultant – danny@aswift.comSimon Hope, Senior Consultant – simon@aswift.com Website:www.aswift.comEmail:ian@aswift.comTwitter:@AardvarkSwiftFacebook:Click hereLinkedIn:Click here As the …

The first major update for Windows 8 is coming later in the year under the banner of Windows 8.1. Previously known by less obvious codename Windows Blue, the free update will do much the same thing as the old service packs through which Microsoft issued major changes to prior operating …

Following on from our gallery of All Interactive Entertainment Red Carpet shots, we now present photos from the main event itself. Our sincere thanks goes out to our esteemed hosts for the evening, Steven ‘Bajo’ O’Donnell and Stephanie ‘Hex’ Bendixsen from the ABCs Good Game. Sadly (or joyously, for a …

Well, the evening has come and gone, so now is the time to share some of the highlights with you through the new medium of photograph. We’ve had all our winners collect their awards at what was an amazing night (even if we do say so ourselves), and can’t wait …

Former Sony chairman and the man widely described as the ‘father of the PlayStation’, Ken Kutaragi, has been named as an external director at Japanese game publisher Marvelous. A report onNikkei(translated bySGCafe) claims that Kutaragi will be bringing his years of experience to help speed up developments in the company’s …

62 per cent of the British population now own a smartphone and 29.3 per cent a tablet. In fact, in the latest data, smartphones accounted for 83 per cent of all mobile sales, demonstrating their growing dominance. There has been much debate recently about consumers’ interaction with smart devices, with …