Tag Archives: mcvuk

Square Enix: Deus Ex will last us a decade

Square Enix aims to leverage its Deus Ex franchise for the next ten years – as part of its grand plan to be a top three publisher in the next five years. "We have dozens of IPs, some of which we wish to build into franchises," Square Enix boss Yoichi …

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Platinum Games wants Sega deal

The deal is over. Sega signed a four-project contract with Osaka-based studio Platinum Games back in 2008, and today’s release of Vanquish marks the end of that process. And though the Japanese studio is free to talk to other publishers, executive producer Atsushi Inaba revealed to Develop that talks with …

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City lacking a little class

It topped the charts and has sold 60,000 units since the summer. A good game from Polish outfit City Interactive? Absolutely. But much praise should go to Mastertronic, which handled sales and performed a sales miracle. Mastertronic’s prize? City last week barked publicly, and unexpectedly, that it wants to bring …

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Tesco’s video games ambition

Outside of groceries and in games it is often accused of slashing the bottom out of the market, discounting games below cost so that indies and specialists just cannot compete. Tesco is the bad guy, right? Read the comments from angry readers on MCVuk.com and you’d be inclined to agree, …

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Steam vs Windows ‘hurting PC market’

The developer of the upcoming Duke Nukem Forever has claimed that the Steam and Games For Windows platforms are damaging to the PC industry. Making the comments at the London Games Festival according to CVG, Gearbox marketing boss and Shacknews founder Steve Gibson said that Valve’s Steam and Microsoft’s Games …

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What FIFA tells us about retail

What’s most interesting is the context around the game’s arrival at UK retail in 2010. The supermarkets were, as ever, the noisiest promoters of the game. What always makes sense as, Wii aside, you don’t get more mass market than FIFA. But there were no quick cut-price deals this year; …

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Bigpoint founder outlines London Games Conference keynote

The CEO of Bigpoint has warned that only those publishers with the right spread of browser, casual and mobile games will ride the digital tidal wave. Heiko Hubertz is presenting the opening keynote at November’s London Games Conference. The talk, ‘The Future of Online Games’, will explain that good ideas …

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Going to the London Games Conference?

Need to know details:When? Thursday, November 4th No, When Exactly? Conference runs from 17:00 to 20:15 – dinner and drinks continue to midnight. Where? BAFTA, 195 Piccadilly, London www.londongamesconference.com 1. LAST YEAR’S WAS GOOD… The London Games Conference made its debut last year. The idea was to create a UK-based, …

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Windows Phone 7 dated

Details of the launch plans of Microsoft’s new Windows Phone 7 have been revealed by the Wall Street Journal. The launch is said to be "centered" in New York with events in other cities simultaneously according to people "familiar with the launch plans" cited by the WSJ. The launch event …

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GAME slams on the digital brakes

And at times that means that when GAME falls on ill fortunes – as it occassionaly has given its reliance on the up-and-down generational cycle – that the justification for a bumpy ride sounds a bit ‘dog ate my homework’. Ultimately, GAME always ends up the victim of the market, …

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