MCV/DEVELOP News, events, research and jobs from the games industry
Then again, you having witnessed it isn’t the most important legacy this plasticine parable will have. Neither, thankfully, is the soon-to-be-dangerously-chunky kid sitting with a games pad that kicks it off. (Although this time, the Change4Life crew at least used a generic-looking controller. Was someone just a little frightened by …
Read More »OMD wins PAL PlayStation media account
The PAL Sony PlayStation media planning and buying account for PAL territories has been won by agency OMD. Media Week estimates that the account is worth 67 million, and includes the retention of OMD’s 8.5 million UK media deal – which the firm has held since 2003. The deal is …
Read More »Judge reduces £134m Nintendo fine
Nintendo’s infamous 134 million penalty for price-rigging throughout the 1990s has been reduced by some 27 million following an EU court ruling. In 2002 the European Commission fined Nintendo 134 million for breaching continental fair competition rules. The platform holder was found to be illicitly working with several distributors – …
Read More »Nintendo planning Wii TV beyond Japan
Nintendo president Satoru Iwata claims that the Wii’s new video service – the Wii-no-Ma Channel – is being considered for overseas countries. Launched today in Japan, the advertising-based TV streaming service is a collaborative effort by both Nintendo and media group Dentsu, aimed to keep continuous expansion of [the] gaming …
Read More »Lionsgate eyes up role in games
Lionsgate is set to join the ranks of movie companies working in the games industry, by producing casual titles based on the firm’s popular TV and film IP. The independent movie distributor is responsible for hit franchises including Crank, Rambo and Saw, and is looking to establish relationships with video …
Read More »Sega’s new Euro dream team
Looking back at your first quarter, what would you say were the highlights for Sega? Alan Pritchard: Without a doubt Empire: Total War. The sell-through in the first weekend made this the fastest selling Total War game to date and consequentially took it to No.1 of the All Formats Charts. …
Read More »Sega promotes UK bosses
WITH GROWTH expected to continue, Sega has promoted two of its senior management and hired a new marketing director. Alan Pritchard steps up from UK and northern territories to full European managing director from May 1st.At the same time, erstwhile sales director John Clark is stepping up to UK managing …
Read More »Gerry Berkley returns to games
Former Woolworths games boss Gerry Berkley has returned to the industry four months after the retailer closed, MCV can reveal. Berkley has been appointed trading manager for entertainment at the Shop Direct Group, which owns Littlewoods, Choice and Empire Stores. In February, Shop Direct bought the rights for the Woolworths …
Read More »Authors defend flawed addiction study
The National Institute on Media and the Family (NIMF) has defended its divisive ‘pathological addiction‘ study findings following criticism from academics, media outlets and, most vehemently, the Entertainment Software Association (ESA). NIMF President Dr. David Walsh said that, regardless of the controversy, the study has provided the gaming industry, medical …
Read More »Teversham quits Xbox for Apple
MICROSOFT’s Xbox strategy boss Richard Teversham has quit the firm to join arch rival Apple, MCV can reveal. The popular exec leaves his role as senior director of business, insights and strategy for Xbox, where he reported in to European VP of the firm’s interactive entertainment, Chris Lewis. MCV understands …
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